Purpose of the role
The role of Internal Communications & Employer Branding Manager for the Global India Center (GIC) is responsible for shaping and executing comprehensive communication strategies that engage employees, promote a positive workplace culture, and enhance the GICs reputation as an employer of choice.
Additionally, this role would be responsible for communications support of both the Leader of the GIC, and in creating specific GIC-related communications initiatives for regional employees. The expectation is that this role would also work General Mills corporate communications team to ensure connection and amplification of broader General Mills enterprise strategies and deploying with scale.
This role requires a strategic thinker with communication skills, a passion for employee engagement, and a strong understanding of employer branding principles. The role involves both hands-on execution and strategic oversight, ensuring alignment with both GIC objectives and corporate communications strategies.
KEY ACCOUNTABILITIES
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Internal Communications Strategy:
Develop and implement a comprehensive internal communications strategy for the GIC and/or GIC leaders, aligned with the organizations goals and values. -
Content Creation & Management:
Create engaging and informative content for various internal communication channels, including newsletters, intranet, emails, town halls, and digital displays. Leverage enterprise content where and when relevant. -
Employee Engagement:
Develop and execute communication plans to support employee engagement initiatives, fostering a sense of community and belonging within the GIC. Build and enhance the GICs reputation as an employer of choice. -
Change Management Communications:
Lead communication efforts related to organizational changes, ensuring clear, timely, and consistent messaging to employees. -
Employer Branding:
Develop and execute employer branding strategies to attract top talent to the GIC in partnership with the Talent Acquisition team and Corporate Branding. -
External Communications:
Manage external communications efforts on social media, and other channels, to promote the GICs achievements and reputation. -
Collaboration:
Work closely with the HR Function, Corporate Communications, and other stakeholders to ensure alignment of communication strategies and messaging. -
Measurement & Analysis:
Track and analyze the effectiveness of communication initiatives, using data to inform future strategies and improve results. -
Budget Management:
Manage the internal communications and employer branding budget, ensuring efficient allocation of resources. -
Team Leadership:
Lead and mentor communications professional, providing guidance and support to achieve team goals.
MINIMUM QUALIFICATIONS
- Bachelor s degree in communications, Public Relations, Marketing, or a related field.
- 10+ years of experience in internal communications, public relations, or employer branding, with a focus on employee engagement.
- Proven experience developing and executing successful communication strategies.
- Excellent written and verbal communication skills.
- Strong understanding of employer branding principles and best practices.
- Experience with content creation and management across various channels.
- Ability to work effectively in a matrix organization, collaborating with multiple stakeholders.
- Strong project management skills and attention to detail.
- Experience with media relations and crisis communications.
PREFERRED QUALIFICATIONS
- Masters degree in a related field.
- Experience working in a global organization.
- Experience working in a Consumer Packaged Goods (CPG) industry.
Key Competencies:
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Strategic Thinking:
Ability to develop and execute communication strategies aligned with organizational goals. -
Communication Excellence:
Exceptional written and verbal communication skills, with the ability to tailor messaging to different audiences. -
Employee Engagement:
Passion for creating a positive and engaging workplace culture. -
Collaboration:
Ability to work effectively with cross-functional teams and stakeholders. -
Results-Oriented:
Focus on achieving measurable results and driving continuous improvement. -
Adaptability:
Ability to thrive in a fast-paced and dynamic environment.
