Social Media Specialist

Position Overview:

• Develop and implement social media strategies aligned with business objectives and brand positioning.
• Create, curate, and publish high-quality, industry-relevant content (articles, posts, infographics, videos) covering innovations, product applications, safety standards, and regulatory developments.
• Translate complex technical information into engaging, audience-friendly content across platforms such as LinkedIn, X (Twitter), YouTube, and industry forums.
• Collaborate with R&D, Sales, and Corporate Communications teams to ensure accuracy, relevance, and consistency of messaging.
• Plan and manage social media campaigns, optimize performance, and track ROI through analytics tools.
• Monitor competitors, emerging trends, and digital best practices to enhance engagement and visibility.
• Ensure all content aligns with corporate brand guidelines and industry compliance standards.

Internal Communications & Creative Collaterals:

• Lead the design, content development, and distribution of an internal monthly newsletter highlighting business updates, achievements, and employee stories.
• Develop infographics, posters, and internal campaign materials to support key organizational initiatives.
• Coordinate quarterly business overview communications for leadership updates.
• Oversee design and production of corporate paraphernalia such as diaries, calendars, and event branding materials.
• Collaborate with and manage external vendors/agencies for design, printing, and media deliverables.
• Support internal branding and engagement initiatives to strengthen corporate culture and communication consistency.

Qualifications & Experience:

• Bachelor's degree in Marketing, Communications, Chemical Engineering, Chemistry, or a related field.
• 5 to 6 years of experience in social media and corporate communications, preferably in the chemical, industrial, or manufacturing sector.
• Strong written and verbal communication skills with the ability to simplify and humanize technical content.
• Proficiency in social media and analytics tools such as Hootsuite, Buffer, Sprinklr, and Google Analytics.
• Working knowledge of graphic design and video editing tools (e.g., Canva, Adobe Creative Suite).
• Experience handling internal newsletters, content design, and vendor coordination.
• Proven ability to manage paid social campaigns, analyse engagement data, and optimize strategy.
• Familiarity with chemical industry safety and compliance standards.
• Preferred certifications: Google Analytics, LinkedIn Marketing, HubSpot.
• Strong project management, organizational, and multi-tasking skills.

Personal Attributes:

• Strategic thinker with a creative and design-oriented mindset.
• Excellent attention to detail and commitment to quality output.
• Strong interpersonal and collaborative skills across cross-functional teams.
• Proactive, self-driven, and capable of managing multiple deliverables under tight timelines.
• Results-oriented with a passion for continuous improvement and innovation.