Intergrated Marketing Specialist

Walter Tools

1 - 3 years

5 - 8 Lacs

pune

Posted:1 day ago| Platform:

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Skills Required

integrated marketing social media project management analytical brand awareness content writing digital marketing customer engagement analytics crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

Create and implement marketing strategies and tactics that combine traditional and digital channels such as events, social media, PR and customer newsletters.
Align on the LSS marketing objectives and activities with the local management team.
Lead local campaign planning and collaborate with the regional Demand Marketing Specialist to ensure integration and alignment with regional campaign goals.
Support sales with relevant local marketing activities.
Plan and manage customer engagement activities to support product launches and growth initiatives based on the LSS.
Oversee customer event preparations and provide support to ensure successful execution.
Act as the central coordinator between demand marketing specialist and channel partner marketing specialist and the local sales team to ensure all marketing activities are aligned and integrated.
Support the execution of local campaigns and account-based marketing activities with the regional Demand Marketing Specialist.
Analyze the success of marketing activities and report on results.
Continuously improve marketing processes to ensure they align with financial goals.
Manage marketing budgets to ensure cost efficiency and maximize return on investment
Send out customer newsletters via Marketo, ten editions per year
Execute planned customer events through Marketo

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