Instructional Designer

We are seeking a highly motivated and experienced Content Design specialist to join our growing team. This onsite role will be pivotal in developing engaging and effective edutainment content for our users – young Indians in the age group 18-27 spread evenly across India. The ideal candidate possesses a strong understanding of short format video market, excellent content creation skills, and the ability to leverage AI tools to enhance the video experience. The candidate will orchestrate a set of content creators who work on our in-house AI supported tools to generate video content.

Key Responsibilities

Content creation & curation

• Develop short video edutainment content on finance, part-time earning, wellbeing etc.
• Conduct thorough research and analysis of user preference and demand.
• Adapt and refineexisting content based on user feedback and performance data.

Instructional design & AI integration

• Apply instructional design principles to create engagingand effective learningexperiences.
• Utilize AI tools for content generation, question creation, personalized learning paths, and other relevant applications.
• Design interactive learning activities, simulations, and assessments.

Course development &management

• Manage the end-to-end video development process, from concept to final delivery.
• Ensure timely completion of projects and adherence to quality standards.
• Maintain organized documentation of course contentand design decisions.

Market Research & Analysis

• Stay up-to-date with the latest trendsand changes in the video/content streaming market globally and in india.
• Analyze competitor offerings and identify opportunities for differentiation.
• Gather feedback from users and stakeholders to continuously improve content and delivery.

What are we looking for in you?

• Bachelor's or Master's degree in a relevant field (e.g., mass media, content creation, filmography, video editing).

• 3-6 years of experience

  in content creation, specifically in video edutainment space.
• Excellent written and verbal communication skills in English and Hindi
• Proficiency in using AI tools for content creation and learning design
• Familiarity with LMS and other e-learning platforms
• Strong project management skills