Institutional Marketing Associate

We are seeking a dynamic and results-driven Institutional Marketing Associates to join our team. The ideal candidate will be responsible for promoting our educational offerings to institutions, creating impactful B2B Lead Generation campaigns, and establishing strong relationships with stakeholders.

Key Responsibilities

Institutional Marketing & Business Development

• Develop and implement B2B marketing strategies to establish partnerships with schools, colleges, and other institutions.

• Identify potential institutions for collaboration and organize engagement activities.

• Build and maintain long-term relationships with institutional stakeholders.

2. Educational Marketing:

• Promote educational programs, courses, and events to target audiences within institutions.

• Conduct research to understand market trends and position our offerings competitively.

• Customize marketing strategies to suit the needs of different institutions.

3. Campaign Plannings & Execution:

• Design and execute impactful marketing campaigns to increase brand awareness and student enrollments.

• Collaborate with the creative team to develop promotional materials, including brochures, digital content, and presentations.

• Analyze campaign performance and present reports with actionable insights.

4. Presentations & Events:

• Conduct engaging presentations, workshops, and seminars at institutions to showcase offerings.

• Plan and manage participation in educational fairs, exhibitions, and other events.

• Coordinate logistics and ensure the smooth execution of events.

Key Requirements:

• Education: Bachelor's degree in Marketing, Business Administration, or a related field.

• Experience: 1-4 years in institutional or educational marketing.

• Strong understanding of institutional marketing strategies and channels.

• Proven ability to design and execute successful campaigns.

• Excellent presentation, communication, and interpersonal skills.

• Proficiency in MS Office and marketing tools. Preferred Skills:

• Experience in marketing for educational institutions or services.

• Creative thinking and problem-solving abilities.

• Willingness to travel for institutional visits and events.