Inside Sales Executive

Inside Sales Executive (Lead Generation)

Objective

Generate qualified leads and partner opportunities in electronics/hardware portfoliofocusing on channel recruitment and enterprise design-ins.

Ideal ICP

• Distributors, National & Regional Channel Partners
• VARs / Retail Chains (e.g., GamerNest)
• Education & STEM Procurement (e.g., MakerNest)
• Engineering/Procurement Heads in GCCs & Enterprises
  

Key Responsibilities

• Build and work targeted partner and enterprise prospect lists; conduct discovery to validate fit, volume potential, and certification roadmap.
• Drive outreach campaigns; secure partner sign-ups, product line reviews, and schedule demos/samples.
• Qualify enterprise design-in opportunities with basic technical scoping; hand off to Product/AE teams.
• Manage deal-registration pipeline, sample-to-order follow-ups, and promo/MDF enablement with Marketing.
• Maintain CRM accuracy; deliver weekly coverage and pipeline creation reports.
  

Success Metrics (Monthly/Quarterly)

• Qualified partner sign-ups
• SQLs (enterprise/channel)
• Sample Order conversion rate
• Pipeline created ( value)
• Deal-registration velocity
• CRM data quality
  

Requirements

• 1–4 years of experience in Inside Sales / SDR roles in electronics, hardware, or peripherals
• Exposure to channel motions (distribution, reseller, VAR ecosystem)
• Strong verbal & written communication skills
• Proficiency in CRM tools and Excel/Google Sheets
• Technical curiosity to engage on specs and use-cases