Job Description: We are seeking a highly skilled and creative Digital Marketing Executive with 2 To 4 years of experience, preferably in the EdTech sector , to join our team at FindMyGuru . The ideal candidate should be results-driven, tech-savvy, and passionate about education and online learning. You will be responsible for driving user acquisition, engagement, and brand awareness through multi-channel digital strategies. Key Responsibilities: Lead Generation & Performance Marketing Run and optimize paid ad campaigns across Google Ads, Meta (Facebook/Instagram), and YouTube. Generate high-quality teacher and student leads (target: tutors/trainers in niche domains like SAP, Spoken English, Physics, etc.). SEO & Content Strategy Plan and execute effective SEO strategies to rank on competitive keywords (e.g., "Physics tutor near me", "SAP trainer online"). Coordinate with content writers for blogs, articles, and landing page optimization. Social Media Marketing Plan, create, and manage content across Instagram, LinkedIn, Facebook, and YouTube. Design festival creatives, reels, and promotional posts tailored to educational services. Email Marketing & Automation Build and execute email campaigns using tools like Mailchimp or Sendinblue. Retarget cold leads and improve conversions via automated drip campaigns. Analytics & Reporting Monitor campaign KPIs and prepare weekly/monthly reports using Google Analytics, Meta Insights, and CRM data. Suggest actionable improvements to enhance conversion and retention rates. EdTech-Specific Initiatives Collaborate with onboarding/sales team to design digital campaigns for: Internship + training programs Faculty onboarding Student enrollments Understand competitor strategies (e.g., Vedantu, Byjus, UrbanPro) and optimize digital positioning accordingly. Required Skills: Proven digital marketing experience in EdTech or related B2C sectors. Hands-on with tools like Google Ads, Facebook Business Manager, Google Analytics, Canva, SEMrush/Ubersuggest. Strong grasp on SEO/SEM, PPC, content marketing, and lead funnels. Proficiency in basic design tools (Canva, Photoshop is a plus). Analytical mindset with ROI-driven approach. Excellent communication skills and creative thinking. Preferred: Prior experience in marketing for online learning platforms or tutor aggregators (e.g., UrbanPro, LearnPick). Basic knowledge of EdTech market and tutor behavior. Awareness of trending digital learning models and content. Growth Path: Performance-based promotion to Digital Marketing Manager within 12–18 months with added responsibility for budget ownership and team handling.
Responsibilities: * Conduct keyword research & analysis * Optimize website elements for search engines * Monitor rankings & report results * Develop SEO strategies & tactics * Collaborate with marketing team on campaigns
Job Description: We are looking for a skilled and user-obsessed UX Designer with 2+ years of professional experience to craft intuitive and delightful user experiences. You will play a critical role in shaping the design and usability of our digital products, collaborating closely with product managers, developers, and stakeholders to solve real user problems through design. Key Responsibilities: Conduct user research to understand pain points, motivations, and behaviors. Translate findings into user flows, journey maps, wireframes, and prototypes. Design intuitive and visually appealing user interfaces for web and mobile applications. Collaborate with cross-functional teams including product, engineering, and marketing. Create and maintain design systems and style guides for scalable UX/UI consistency. Iterate based on user feedback, usability testing, and product performance data. Ensure all designs are accessible, responsive, and aligned with business goals. Required Skills & Tools: Proficiency in Figma, Adobe XD, Sketch, or similar UX/UI design tools. Strong understanding of user-centered design principles and UX best practices. Experience creating wireframes, mockups, and interactive prototypes. Familiarity with HTML/CSS and front-end collaboration (basic understanding). Good grasp of UX writing, microcopy, and information architecture. Strong communication skills able to present and defend design decisions. Preferred Qualifications: Bachelor's degree in Design, HCI, Interaction Design, or related field. Experience in agile product teams or startup environments. Exposure to usability testing tools (Hotjar, Maze, etc.). Understanding of accessibility (WCAG) and responsive design standards. Growth Opportunities: Opportunities to grow into a Senior UX Designer or Product Designer role with increased ownership of product strategy and customer experience.
Role Overview You will be responsible for driving accurate demand forecasts, maintaining optimal inventory levels across retail and online channels, planning timely replenishments from the central warehouse, and delivering actionable insights through reporting and dashboards. You will play a key role in balancing inventory availability with working capital efficiency Key Responsibilities - Demand Forecasting- Forecast product demand at SKU, store, and channel level using historical sales, seasonality, and marketing inputs- Collaborate with merchandising and sales teams to adjust forecasts for new launches, promotions, and regional preferences Key Responsibilities - Replenishment & Allocation- Define and manage min-max levels and replenishment rules for each store and FOFO franchise Inventory Planning & Analytics Manager- Monitor stock movement and initiate timely transfers from the central warehouse- Allocate stock for new launches, reorders, and high-performing SKUs Key Responsibilities - Inventory Optimization- Track inventory turnover, sell-through, and aging stock across all channels- Identify and propose actions for slow-moving Key Responsibilities - Analytics & Reporting- Build and maintain dashboards for inventory health, forecast accuracy, and store performance- Automate reporting using Power BI/Excel/SQL for leadership Key Skills Required- Advanced Excel (pivot tables, lookups, modeling), Power BI/Tableau- Forecasting techniques and planning logic (ABC classification, EOQ, min-max)- Strong analytical thinking and attention to detail- Knowledge of retail inventory planning tools or ERP systems (NetSuite, Zoho, Unicommerce, etc.)- Excellent communication skills and cross-functional collab KPIs- Forecast accuracy- Inventory turnover ratio- Store fill rate- Stock-out % and overstock %- Dashboard/reporting adherence and usage Ideal Background- 5-8 years experience in inventory planning, demand forecasting, or merchandising analytics- Preferably in jewelry, fashion retail, FMCG, or D2C brands
Responsibilities: * Develop marketing strategies using web analytics & social media * Manage digital campaigns with lead generation focus * Analyze website performance through Google Analytics