Influencer Strategy Manager

Why This Role Rocks

You think in trends. You see creators as collaborators. You connect brands to culture in a way that’s sharp, timely, and unforgettable.

Influencer Strategy Manager

This is your chance to shape the next wave of creator-brand partnerships, backed by insights, innovation, and a love for the scroll.

The Impact You’ll Drive

• Build strategic influencer plans that align the right creators with campaign goals, moments, and formats
• Track pop culture, internet trends, and rising creator talent—turning them into brand opportunities
• Own the thinking behind

  format innovation

  : from meme marketing and barter collabs to affiliate models and PR amplification
• Develop vertical expertise (fashion, beauty, tech, lifestyle, etc.) to fuel smarter recommendations
• Work with Creative Strategy to

  embed influencers organically

  into campaign concepts
• Align with Buying & Negotiation to ensure every recommendation is both exciting and executable
• Maintain and grow an

  influencer intelligence system

  (costs, engagement rates, past performance)
• Benchmark creators against category norms and forecast campaign outcomes with data partners
• Identify and pitch

  first-mover talent

  before they become mainstream
• Build authentic relationships with creators and talent reps—turning negotiations into partnerships

What You’ll Bring

• 4–7 years of experience in

  influencer marketing

  , talent strategy, or digital brand planning
• Strong knowledge of the influencer ecosystem—across formats, categories, and platforms
• Experience working across formats like PR stunts, celeb tie-ins, barter, and affiliate campaigns
• A strong command of

  Generative AI tools

  (for trend-spotting, creator sourcing, and research)
• Analytical thinking—you use data to assess creator fit and forecast campaign outcomes
• Excellent

  storytelling and presentation skills

  —internally and in client-facing rooms
• Cultural curiosity and a knack for spotting “what’s next” before it lands on Reels or Reddit