Influencer Strategy Manager

7 years

0 Lacs

Posted:17 hours ago| Platform: Linkedin logo

Apply

Work Mode

On-site

Job Type

Full Time

Job Description

Why This Role Rocks


You think in trends. You see creators as collaborators. You connect brands to culture in a way that’s sharp, timely, and unforgettable.


Influencer Strategy Manager


This is your chance to shape the next wave of creator-brand partnerships, backed by insights, innovation, and a love for the scroll.


The Impact You’ll Drive

  • Build strategic influencer plans that align the right creators with campaign goals, moments, and formats
  • Track pop culture, internet trends, and rising creator talent—turning them into brand opportunities
  • Own the thinking behind

    format innovation

    : from meme marketing and barter collabs to affiliate models and PR amplification
  • Develop vertical expertise (fashion, beauty, tech, lifestyle, etc.) to fuel smarter recommendations
  • Work with Creative Strategy to

    embed influencers organically

    into campaign concepts
  • Align with Buying & Negotiation to ensure every recommendation is both exciting and executable
  • Maintain and grow an

    influencer intelligence system

    (costs, engagement rates, past performance)
  • Benchmark creators against category norms and forecast campaign outcomes with data partners
  • Identify and pitch

    first-mover talent

    before they become mainstream
  • Build authentic relationships with creators and talent reps—turning negotiations into partnerships


What You’ll Bring

  • 4–7 years of experience in

    influencer marketing

    , talent strategy, or digital brand planning
  • Strong knowledge of the influencer ecosystem—across formats, categories, and platforms
  • Experience working across formats like PR stunts, celeb tie-ins, barter, and affiliate campaigns
  • A strong command of

    Generative AI tools

    (for trend-spotting, creator sourcing, and research)
  • Analytical thinking—you use data to assess creator fit and forecast campaign outcomes
  • Excellent

    storytelling and presentation skills

    —internally and in client-facing rooms
  • Cultural curiosity and a knack for spotting “what’s next” before it lands on Reels or Reddit

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

RecommendedJobs for You