Influencer Marketing Executive

Role Overview: As an Influencer Marketing Executive at Sudathi, you will play a crucial role in building and leading creator partnerships to drive reach, engagement, and sales. Your responsibilities will include strategizing, planning, and executing influencer marketing campaigns across various platforms, managing campaign briefs, contracts, and timelines, as well as tracking performance metrics to ensure the success of the campaigns. You will collaborate with different teams to ensure end-to-end execution and contribute to shaping the brand's voice and positioning in the market. Key Responsibilities: - Strategize, plan, and execute influencer marketing campaigns on platforms like Instagram, YouTube, and others. - Build a diverse influencer network ranging from micro creators to celebrities. - Identify and onboard influencers that resonate with Sudathi's brand voice and positioning. - Manage campaign briefs, contracts, deliverables, and timelines effectively. - Monitor performance metrics such as engagement, reach, conversions, and ROI. - Lead festive and trend-driven campaigns to enhance traffic, visibility, and sales. - Collaborate with content, performance, and design teams for seamless execution of campaigns. Qualifications Required: - 2-5 years of experience in influencer marketing, brand partnerships, or creator management. - Profound understanding of the social media and influencer ecosystem in India. - Strong negotiation, relationship-building, and execution skills. - Ability to analyze campaign performance and extract valuable insights. - Experience in the fashion/D2C industry is advantageous. Additional Details: Sudathi is a high-growth D2C brand with national visibility that offers you the opportunity to work on campaigns that influence trends and festivals across India. The company promotes an ownership-first culture that values creative freedom, and you will have the chance to work closely with the founding team. Please note that this is a remote role based out of the Surat HQ, and applicants must either reside in Surat or be open to relocation.,