I&F Decision Sci Practitioner Sr Analyst

 About The Role  

Skill required: Delivery - Market Research

Designation: I&F Decision Sci Practitioner Sr Analyst

Qualifications:Any Graduation

Years of Experience:5 to 8 years

What would you do? Were Accenture Marketing Operations. Were the global managed services arm of Accenture Interactive. We sit in the Operations Business to take advantage of the industrialized run capabilities leveraging investments from Accenture Operations.Our quest is to activate the best experiences on the planet by driving value across every customer interaction to maximize marketing performance. We combine deep functional and technical expertise to future-proof our clients business while accelerating time-to-market and operating efficiently at scale.We are digital professionals committed to providing innovative, end-to-end customer experience solutions focusing on operating marketing models that help businesses transform and excel in the new world, with an ecosystem that empowers our clients to implement the changes necessary to support the transformation of their businesses.You will conduct market and consumer research to support strategic decisions in product, marketing, and growth initiatives. Your insights will help clients better understand trends, competitors, and customer behavior.

What are we looking for? 5+ years of relevant experience Experience with syndicated data sources (e.g., Nielsen, Kantar) Experience using Meltwater & similar research tools Experience with SQL and Python Proficiency in tools such as SPSS, Word, Excel and PowerPoint Experience in primary and secondary research Strong analytical, statistical and problem-solving skills A background in both quantitative and qualitative research Skills in designing and analyzing quantitative studies Ability to develop customer or competitor profiles Structured thinking and attention to business context Excellent verbal and written communication Strong team player and excellent problem-solving skills Ability to work in a global collaborative team environment Attention to detail and ability to work in high pressure environment Experience in E-commerce, CPG, Retail, Beauty industry and domain Client management skills Prior experience of BI tools (e.g. Looker or Tableau or Power BI) Prior experience using cloud data platforms (e.g. GCP, Snowflake etc.)

Roles and Responsibilities: Analyze shoppers, including transactional, behavioral, demographic, and panel-based insightsto understand retention trends, profile attributes, purchase journeys, and category dynamics, enabling data-driven marketing and commerce strategies Conduct local trend spotting & competitive reviews Provide consumer segmentation & behavioral insights using client provided data to inform strategy Develop short-term (0-1 year) and long-term (2-3 years) trend forecasts by synthesizing consumer behavior, market dynamics, competitive activity, and cultural signals to guide strategic planning Consolidate insights & trend identification into inputs
 Qualification 
Any Graduation