Horeca Sales- On Premise

Job Description

Horizontal Expansion /Customer Acquisition: Identify new / potential customers in On-Premise / Night Life segment. Customer engagement, business proposal, negotiation & closure of TOT. Signing of Agreement & initiation of business with complete product range. Sales Plan Execution: Craft and execute a comprehensive strategy to achieve Product / Brand wise secondary target in new and existing customer segment. Monitoring secondary sales & offtake trend at Brand / pack level for Premium product range. Driving best in class execution: Implementing customer / account / brand specific execution plan to boost offtake PICOS - CDE Management / Activation of Promos / Execution of Combo / Brand Communication & Activation Deriving right business strategy for Special events/Festivals/Large parties in coordination with customers. Customer Relationship Management: Cultivate and maintain strong relationships with decision makers. Addressing inquiries, concerns, and feedback promptly and professionally Capability building: Training & educating customer's staffs on the value proposition of key products, especially Schweppes mixers, Smartwater & Monster. Periodical training for bartenders & maintaining relationship to promote HCCBPL brands. Training and support MGRs on upselling and explain the value proposition of premium products. Cross-functional Collaboration: Collaborate with both MT & GT sales team members, Finance, Channel & CDE team to address bottlenecks & enhance business. Tracking Competition & Trend Analysis: Stay informed about latest trends in On-Premise business & competitor activities to maintain growth & leadership.