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3.0 - 8.0 years
5 - 10 Lacs
Gurugram
Work from Office
About the role: We are seeking a Brand Manager to build Fitty's identity, drive awareness, and foster a loyal community, initially via social media and influencers. This is a unique 0-1 journey offering significant autonomy and learning as you shape a brand for the Gen Z/millennial market. If you thrive on building things from scratch and making a direct impact, this role is for you. Specifically, this role will involve: Brand Strategy & Execution: Develop and manage Fitty's brand strategy, ensuring consistency across all touchpoints (voice, visuals, values). Social Media & Content: Own the social media strategy (primarily Instagram) - create engaging content (copy, visuals, video), drive engagement, build community, and manage influencer campaigns. Brand Guardianship: Ensure all communications and assets adhere strictly to brand guidelines. Performance & Analysis: Track key marketing metrics, analyze performance, and optimize strategies based on data. Collaboration: Work closely with product, operations, and customer service teams. Market Intelligence: Stay updated on trends, competitors, and Gen Z culture. Budget Management: Manage the brand marketing budget effectively. Ideal candidate will have: 3-5+ years in brand/digital/social media management (D2C, wellness, lifestyle, fashion, or FMCG targeting young adults/Gen Z preferred). Proven success building brands via organic social media (esp. Instagram), content creation, and influencer marketing. Strong grasp of the Indian digital landscape and Gen Z consumer behavior. Exceptional creative, copywriting, and communication skills. Strong analytical skills & experience with analytics tools. Ability to work independently, own projects, and thrive in a fast-paced startup environment, understands Gen Z culture and communication. Strategic thinker, highly creative, and proactive. Excellent interpersonal skills. Organized, detail-oriented, adaptable, and collaborative. Possesses a strong sense of ownership and drive. Qualifications: Bachelor's degree in Marketing, Communications, Business, or related field
Posted 8 hours ago
4.0 - 9.0 years
4 - 9 Lacs
Bengaluru, Karnataka, India
On-site
Horizontal Expansion /Customer Acquisition: Identify new / potential customers in On-Premise / Night Life segment. Customer engagement, business proposal, negotiation & closure of TOT. Signing of Agreement & initiation of business with complete product range. Sales Plan Execution: Craft and execute a comprehensive strategy to achieve Product / Brand wise secondary target in new and existing customer segment. Monitoring secondary sales & offtake trend at Brand / pack level for Premium product range. Driving best in class execution: Implementing customer / account / brand specific execution plan to boost offtake PICOS - CDE Management / Activation of Promos / Execution of Combo / Brand Communication & Activation Deriving right business strategy for Special events/Festivals/Large parties in coordination with customers. Customer Relationship Management: Cultivate and maintain strong relationships with decision makers. Addressing inquiries, concerns, and feedback promptly and professionally Capability building: Training & educating customer's staffs on the value proposition of key products, especially Schweppes mixers, Smartwater & Monster. Periodical training for bartenders & maintaining relationship to promote HCCBPL brands. Training and support MGRs on upselling and explain the value proposition of premium products. Cross-functional Collaboration: Collaborate with both MT & GT sales team members, Finance, Channel & CDE team to address bottlenecks & enhance business. Tracking Competition & Trend Analysis: Stay informed about latest trends in On-Premise business & competitor activities to maintain growth & leadership.
Posted 1 day ago
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