Hiring: CRM Manager For a Premium Business School based in Noida

3 - 6 years

3 - 5 Lacs

Posted:-1 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Hiring: CRM Manager for a Premium Business School based in Noida!

Location: Noida, Uttar Pradesh

Experience:

Department:

Reports To:

About the Role

CRM Manager & Analytics professional

Key Responsibilities:

A. CRM Administration & Operations

  • Own, configure, and manage the CRM platform (setup, workflows, user roles, routing rules).
  • Maintain

    100% data accuracy

    , control duplications, and ensure data hygiene.
  • Create and manage

    lead funnels

    for inbound, paid, outreach, and referral channels.
  • Monitor counsellor activity logs, lead follow-ups, and CRM utilization compliance.

B. Reporting & Analytics

  • Develop

    daily/weekly/monthly MIS dashboards

    for management.
  • Track complete

    lead conversion funnel (Lead Form Offer Admission Refund)

    .
  • Generate

    source-wise ROI reports

    across marketing, outreach, and direct channels.
  • Analyze counsellor productivity, lead ageing, follow-up efficiency, and conversion ratios.

C. Automation & Optimization

  • Build and manage CRM

    automations

    (reminders, drip emails, WhatsApp triggers, SLA alerts).
  • Integrate CRM with

    website, LMS, payment gateway, call dialer, and landing pages

    .
  • Ensure

    seamless data flow

    into Google Sheets, Power BI, or other BI dashboards.
  • Identify opportunities to

    reduce manual workload

    through automation and process optimization.

D. Compliance, Training & Coordination

  • Conduct regular

    CRM training sessions

    for counsellors and admissions teams.
  • Ensure

    data security, confidentiality, and compliance

    with institutional policies.
  • Collaborate with

    IT, Marketing, and Admissions

    for CRM upgrades and issue resolution.

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