Head Sales And Marketing

Position Objective

To lead and expand the domestic cable and wire sales footprint across West Bengal, driving revenue growth through strategic channel development, customer acquisition, and high-performance team building. The role demands deep market insight, execution excellence, and leadership agility.

Key Accountability:

• In-Process Quality Checks -

  Ensure product feedback loop from market to QA; validate packaging and labeling standards

• Final Product Testing -

  Coordinate with QA for field performance validation and customer acceptance testing

• Documentation & Reporting -

  Maintain sales MIS, customer database, distributor onboarding records, and CRM dashboards

• Root Cause Analysis -

  Analyze sales drop-offs, channel attrition, and customer complaints; initiate corrective actions

• Calibration & Lab Readiness -

  Align with technical teams for demo readiness, product trials, and field validation

• Compliance & Audit Support -

  Ensure sales documentation aligns with GST, WB PT Act, and internal audit protocols

Technical/Functional Expertise

• Deep understanding of PVC/FR/FRLS cable variants and IS 694 standards
• Proven experience in retail and institutional channel development
• CRM and customer database management (Zoho/Salesforce preferred)
• Sales forecasting, territory planning, and incentive structuring
• Familiarity with ERP systems for order tracking and invoicing
• Knowledge of West Bengal market dynamics and distributor ecosystem

Behavioral Competencies

• Strategic thinking with execution focus
• Strong interpersonal and negotiation skills
• Data-driven decision-making and analytical acumen
• Team leadership and mentoring capability
• Customer-centric mindset with market responsiveness

Personality

A dynamic and commercially astute leader with deep regional market knowledge and a passion for building scalable sales ecosystems. Must be proactive, persuasive, and aligned with Cabcons growth and compliance ethos.