Affival India Private Limited (OPTA Group)

Job Title: Head of Sales & Marketing Company: Affival India Private Limited (Opta Group) Location: Raipur Department: Sales & Marketing Business Line: Application & Technical Marketing Reports To: General Manager About the Role We are seeking an experienced and dynamic Head of Sales & Marketing to lead our sales, marketing, and technical application team. The role requires strong technical understanding of the steel/melting industry, customer relationship management, and proven expertise in driving sales growth, market development, and customer-focused solutions. The position involves extensive interaction with customers, internal teams, and technical service teams, along with frequent travel. Key Responsibilities Sales & Marketing Leadership Lead and mentor Sales & Marketing team. Promote and sell products and services to prospective and existing customers. Build, manage, and adhere to annual sales and marketing budgets. Establish and maintain strong, professional relationships with key customer stakeholders. Customer Engagement & Opportunity Development Identify operational issues in customer plants and propose effective product or process improvement recommendations. Conduct customer visits and meetings to understand processes, pain areas, and upcoming requirements. Develop new business opportunities through technical application insights and industry knowledge. Conduct customer trials in coordination with the technical support team and provide feedback for new product development. Internal Coordination Collaborate with production plants to ensure order processing, on-time delivery, and shipment completion. Prepare customer quotations including cost/sales/margin analysis. Ensure timely completion of internal reports, ISO documentation, and statutory compliance. Coordinate regularly with internal functions such as Purchasing, Production, Product Development, Accounts, Logistics, and Field Services. Travel Frequent travel outside the local area (PAN India travel required). Key Interfaces Internal Commercial MD Asia General Manager India Deputy Manager Application Metallurgy (Steel/Foundry) Sales Coordinator India Logistics/Dispatch Teams External Senior & middle management at customer organizations: Purchase & Procurement Plant/Operations Technology Teams Industry Associations and Trade Fairs Required Profile Educational Qualification Degree in Metallurgy or an equivalent technical discipline (preferred). Experience 10 to 15 years of experience in the steel/melting industry or related technical consumables segment. Strong technical understanding of steel melting processes and metallurgical applications. Proven experience in B2B marketing and sales of direct consumables. Strong selling, communication, negotiation, and presentation skills. Excellent computer literacy and report-writing skills. Ability to travel extensively and work in mill/plant environments. Personal & Behavioral Competencies High integrity and ethical conduct Proactive, self-driven, and result-oriented Strong self-discipline and accountability Team player with collaborative working style Effective team leadership and people management skills Why Join Us? Opportunity to work with a global leader in metallurgical applications (Opta Group) Strategic leadership position with high visibility Collaborative and innovation-driven work environment