Head of Online Growth & Revenue (D2C + Marketplace)

Company Description

Vyla is a multi-brand e-commerce platform that brings together women-led fashion brands to celebrate creativity and individuality. At Vyla, we aim to make fashion more affordable, expressive, and accessible. Our platform is dedicated to offering a unique selection of mix-and-match outfits that empower individuals to craft their own styles. Vyla fosters innovation and inclusivity within the fashion industry, creating a space where creativity thrives.

first month of going live online

• Build sales momentum

  from day one

• Create early demand signals
• Establish repeatable revenue systems before scale

build the revenue engine

end-to-end online sales growth

• Driving the first wave of GMV
• Improving conversion & AOV quickly
• Identifying what sells (and killing what doesn’t)
• Creating a scalable playbook for growth

• Take ownership of

  first-month GMV targets

• Drive sales through:
• Launch-focused merchandising
• Hero category push
• Limited drops & urgency-led campaigns
• Quickly identify early winners (brands, SKUs, price points)

• Decide homepage & category priorities from scratch
• Ensure:
• Only high-quality, high-conversion catalogs go live
• Clear pricing, fit & size confidence
• Continuously refine product sequencing based on live data

• Launch and test paid channels with

  tight budgets

• Focus on:
• Fast learning cycles
• Early ROAS validation
• Scale only what converts — pause everything else

• Track brand-wise performance from day one
• Push brands for:
• Faster TAT
• Better pricing
• Stronger catalogs
• Recommend:
• Early restocks
• Drop rescheduling
• Removal of non-performing brands

• Set up:
• WhatsApp & email revenue flows
• First-repeat purchase nudges
• Build habits, not discounts:
• New-in edits
• Style-led re-engagement

• Track funnel daily:
• Traffic → PDP → Add to Cart → Checkout
• Identify:
• Friction points
• Trust gaps
• Work with tech to fix revenue blockers fast

• First-month GMV achieved
• Conversion rate improvement week-on-week
• AOV stabilization
• % repeat customers
• Brand sell-through rate
• ROAS on early paid tests

• 3–7 years in ecommerce / D2C / marketplace growth
• Has built or scaled a business

  from early-stage

• Comfortable working without historical data
• Strong commercial & analytical mindset

• Builders, not managers
• Someone who enjoys

  first 30–90 days chaos

• Fast decision-maker
• Revenue-first thinker who respects brand aesthetics but prioritizes sales

• Be part of the

  founding online growth story

• High ownership, high visibility, high impact
• Opportunity to define how VYLA scales, not just execute tasks