Head of Marketing

Job Description

Overview: Seeking a strategic and visionary leader to drive Pocketpills growth through branding, digital marketing, performance marketing, and product marketing. This role collaborates cross-functionally to align marketing with product innovation, customer experience, and business goals. Key Responsibilities Strategic Leadership Define and execute a multi-channel marketing strategy aligned with company growth objectives. Drive alignment across marketing, sales, product, and customer service teams. Set and track marketing KPIs in partnership with executive leadership. Adapt strategy based on market trends, customer insights, and competitive landscape. Digital Marketing & Branding Lead SEO, SEM, paid media, email, content, and social media campaigns. Manage and optimize digital advertising across key platforms. Leverage analytics to improve performance and ROI. Oversee creation of impactful content to build brand authority. Execute integrated campaigns across online and offline channels. Product Marketing & GTM Strategy Lead product launch plans in collaboration with cross-functional teams. Develop GTM strategies using market and customer insights. Align product features with targeted marketing messages. Track product adoption and optimize post-launch customer experience. Monitor competitive landscape to inform positioning. Team Leadership Build and lead a high-performing marketing team. Set clear goals and performance metrics. Foster a collaborative, innovative culture. Promote cross-departmental partnerships. Analyze campaign performance and iterate based on insights. Develop team training programs to stay ahead of industry trends. Qualifications 10+ years in marketing, with 3+ in senior leadership roles. Experience in fast-paced e-commerce or online healthcare environments. Proven success scaling marketing operations and driving growth in Canada. Strong background in brand building, product launches, and consumer insights. Deep expertise in performance marketing and data-driven strategy. Effective team leader with a collaborative and strategic mindset. Ability to thrive in dynamic, rapidly evolving business settings.