Head of Marketing

Job Title: Head of Marketing

Role Summary:

brand growth

Key Responsibilities:

1. Brand Strategy & Communication

• Develop and execute a compelling brand strategy for both domestic and global markets.
• Oversee content, PR, trade show presence, and all internal/external communications.

2. Product & Industrial Marketing

• Work with sales and R&D teams to launch and promote packaging solutions across B2B industries (electronics, FMCG, industrial, export).
• Establish strong value propositions, technical collateral, and pricing strategies for varied product lines.

3. Digital Marketing & Lead Generation

• Own and optimize digital platforms (website, SEO, social media, e-commerce if applicable).
• Develop targeted lead-gen campaigns across sectors, using marketing automation and CRM systems.

4. Retail & Decorative Product Growth

• Design differentiated GTM plans for the retail segment (e.g., swimming noodles, foam dcor, tamper-proof mailers).
• Explore partnerships, e-retail opportunities (Amazon/Flipkart), and trade marketing programs.

5. Market Intelligence & Innovation

• Track global packaging trends, customer needs, and competitor movements.
• Provide insights that shape product innovation and future roadmap planning.

6. Team & Budget Management

• Build and manage a high-performance marketing team and external vendors (digital, creative, media).
• Establish KPIs, budgets, and reporting systems aligned with ROI-focused decision-making.

Candidate Profile:

Qualifications:

• MBA/PGDM in Marketing or related field from a reputed institute.

Experience:

• 10+ years in marketing, with at least 35 years in a strategic or leadership role.
• Prior experience in

  packaging, manufacturing, industrial goods, materials, or sustainability-driven brands

  is strongly preferred.

Preferred Background:

• Exposure to both

  B2B and B2C marketing

  .
• Experience working in

  family-managed or mid-sized high-growth organizations

  .
• Hands-on leader who balances strategy and execution seamlessly.

Key Skills:

• Strategic brand building & storytelling
• B2B and product marketing expertise
• Digital marketing, CRM & automation tools
• Market research & competitive analysis
• Strong leadership, cross-functional collaboration, and ROI accountability.