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Head of Global Marketing_MPIN

Robert Bosch Engineering and Business Solutions Private Limited

6 - 11 years

8 - 13 Lacs

bengaluru

Posted:1 day ago| Platform:

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Skills Required

direct sales procurement marketing manager automation smb sem seo product marketing crm logistics

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Overview

The Head of Global Marketing will be the hands-on architect of Bosch MPS s global marketing engine. This role is not only about vision it s about execution: designing and running high-performing digital demand generation funnels, enabling partner-led co-marketing, and building a scalable marketing organization that powers MPS s growth ambitions.
You will be responsible for creating value proposition, positioning, demand creation, qualification, and conversion aligning closely with global sales, product, and partner teams to ensure marketing is a direct growth driver.

Key Responsibilities

1. Positioning & Narrative

Own the Bosch MPS positioning globally, ensuring our story is sharp, relevant, and differentiated in the cloud, mobility, and logistics ecosystem.

Drive consistent value proposition articulation across products, solutions, and regions.

Balance global standardization with local adaptation to resonate in Europe, North America, and India.

2. Digital Demand Generation & Qualification

Build and scale digital-first demand generation programs (LinkedIn campaigns, SEO/SEM, webinars, video-first content).

Implement robust lead scoring, qualification, and funnel management to ensure marketing-generated pipeline quality.

Drive full-funnel accountability, from awareness through MQL/SQL to closed-won impact.

- Introduce MarTech tools and automation (CRM, CDP, lead nurturing, analytics) to industrialize marketing operations.

Create and maintain training materials: Develop comprehensive training resources and guides to ensure the marketing team and sales Teams are well-equipped with up-to-date knowledge on products, messaging, and market positioning.

Design and standardize presentation decks: Produce and maintain branded, standardized presentation decks for sales and marketing use, ensuring consistent messaging and visual identity across all client and internal communications

3. Ecosystem & Partner Co-Marketing

- Design and execute joint campaigns with AWS, MongoDB, ISVs, and Bosch divisions, leveraging shared audiences and MDF (marketing development funds).

- Build scalable partner enablement and loyalty programs, ensuring Bosch MPS is the preferred co-marketing partner in the mobility and logistics domain.

- Showcase success stories, case studies, and ecosystem narratives that amplify the Bosch MPS platform brand.

Develop and manage partner reselling programs: Design and implement scalable partner reselling programs that drive revenue growth, define partner tiers, incentives, and enablement tools.

Track partner onboarding and loyalty: Oversee partner onboarding processes, monitor engagement and performance metrics, and implement initiatives to foster long-term loyalty and collaboration

4. Go-to-Market Alignment

- Partner with regional GTM leads (EU, NA, India) to design region-specific demand gen plays that map to customer segments (ISVs, fleets, enterprise accounts, SMBs).

- Enable direct sales with ABM campaigns for strategic accounts, while powering product-led loops for SMB/ISV adoption.

- Support customer lifecycle marketing and upsell motions together with Customer Success.

Deliver Sales Readiness Materials: Develop and deliver comprehensive sales enablement assets, including pitch decks, animations, one-pagers, and product overviews to ensure the sales team is fully equipped to engage and convert prospects effectively

5. Content & Thought Leadership

- Deliver high-quality, high-frequency content (customer stories, whitepapers, blogs, videos) that drive engagement and pipeline conversion.

- Position Bosch MPS leadership as trusted industry voices in digital mobility and logistics.

- Ensure strong presence at global events (e.g., Transport Logistic, AWS Summits) with coordinated pre-, during-, and post-event campaigns.

Develop and execute content strategies for our websites

Lead thought leadership initiatives: Identify key industry trends and opportunities to position the company s executives as experts through speaking engagements, guest articles, webinars, and strategic partnerships.

6. Team & Capability Building incl. MarTech

Build and mentor a global marketing team with expertise in digital lead generation marketing, product marketing, and partner marketing.

Leading MarTech for Bosch MPS

Foster a builder/operator culture: test quickly, learn fast, scale what works.

Champion the adoption of GenAI, automation, and modern digital tools to boost marketing performance.

Qualifications

- MBA in Marketing, Business Administration, or related field.

- 12+ years B2B marketing leadership experience, ideally in SaaS/cloud/platform businesses.

- Demonstrated success in building digital demand generation engines and managing measurable pipeline contribution.

- Hands-on experience with MarTech stacks, CRM/CDP, lead scoring, and campaign analytics.

- Strong background in SI /Reseller/ Distibutor ecosystem and partner co-marketing (e.g., AWS, ISVs, channel partners).

- Track record of balancing global strategy with local execution.

Ability to influence cross-functional decisions: Skilled at collaborating and influencing key stakeholders in finance and procurement to align marketing initiatives with budgetary and operational goals

Mentor and Guide Marketing Team: Provide leadership, coaching, and professional development to a highly skilled marketing team, fostering a collaborative environment that drives innovation and excellence

Personal Attributes

Operator s mindset thrives on building, testing, iterating, and scaling.

Data-driven decisions grounded in metrics, not assumptions.

Collaborative leader builds trust and alignment across global teams and partners.

Execution-focused able to translate strategy into measurable outcomes.

Growth-oriented curious, experimental, and motivated to drive impact.

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Robert Bosch Engineering and Business Solutions Private Limited

Engineering and Technology Services

Chennai

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