Job Description

- Strategically plan and execute public relations initiatives supporting hardware, software, services, values and retail in line with global and local priorities, insights and challenges - Develop deep relationships across Apple, incorporating broader priorities into the planning and delivery of communications initiatives You ll work collaboratively with other critical functions to articulate and craft our narrative, lead launch and momentum planning, plan and deliver executive visits, drive ecosystem storytelling, and thread our values story throughout - Use outstanding knowledge of the local traditional and social media landscape to broaden and deepen our connections with consumer, lifestyle, technology, business and trade outlets, as well as emerging media - Identify and capitalize on new opportunities to deliver quality coverage and earned media outcomes - Identify new and creative ways to reach influential media and content creators, develop/localize relevant content, and share Apples story in creative ways - Support the broader business and leadership teams through crisis management, internal communications, executive profiling and speaking opportunities, external partner communications, and providing communications counsel to leaders where required - Stay on top of key coverage and ahead of the news agenda, keeping the wider local and worldwide teams up to date on whats going on in your markets - Manage and respond to day-to-day press inquiries and update media on the latest Apple news Manage and handle distribution of PR materials and resources, provide context and recommendations on localization needs - Coordinate key press briefings, press tours, attendance at special events, compile coverage and report on results - Handle challenging PR situations with poise, knowing when and how to respond to media inquiries; diffuse rumours, and resolve conflicting messages Proactively identify and raise potential public issues that may impact Apple - Define and deliver product seeding programs to support launches, momentum campaigns and content reviews Identify new opportunities and develop experiences for media and creators to seamlessly interact with our products and services - Ability to travel within India and internationally 15+ years experience in PR. This might include roles in PR agencies or corporate PR departments. Experience working for, or with a global organization in both consumer and/or corporate PR capacity, consumer technology and lifestyle markets are preferred. Proven ability to understand business challenges and formulate effective communications strategies that support the audience needs and business goals. Experience working across multiple markets, managing multi-cultural team. Preferred Qualifications BS/BA or equivalent experience preferred. Experience in issues management and navigating complex regulatory environments. Build effective teams with diverse skills and perspectives, and inspires them to do the best job of their lives, while creating an inclusive and collaborative environment. Passion for consumer technology and values storytelling as well as having a deep understanding of the local media landscape and social media space. Excellent oral, written, and presentation skills in English. Ability to think creatively and strategically, to continually prioritize and multi-task in a dynamic, creative, energizing environment. Highly collaborative with extraordinary social, influencing and relationship-building skills. Proactively builds and maintains relationships with key media and creators, resulting in maximum opportunity for coverage.