Head of Category Management and Trade Marketing

Job Description

Head of Category Management and Trade Marketing for work with foreign markets – India. #Mumbai or #Delhi $2500+kpi+relocation package. 1. Assortment and positioning management: Work with the current assortment; analysis; formation of a portfolio of brands and SKUs; price positioning; competitor analysis; Development of innovative and renovated assortment with own R&D and third-party organizations; Adaptation of products and labeling in accordance with local legislative requirements; work with certification; Work with packaging. 2. Marketing communication: Marketing planning of support by country; Adaptation (sometimes development) of creative materials / unique platforms for specific markets; Search for contractors (ATL / BTL / TTL agencies): conducting tenders; project work; documentary support; implementation of planned ATL and BTL projects; POSM: development; manufacturing; distribution. 3. Trade marketing: Planning (together with markets) of trade marketing projects; promotional plans for networks; calculations; protection; implementation; analysis; Work with HO: relocation of equipment; documentation; resolution of customs issues. 4. Work with co-packers: Introduction of new products and adaptation of products from other markets; Pricing and working conditions; Contractual support; Coordination of work with third parties (suppliers) for unique raw materials. 5. Marketing research: Planning of marketing research; Tender and documentary support; Implementation of 360 with selected contractors. 6. Commercial support: Formation and optimization of value chain; Product mix; Calculation of efficiency models; Conclusion of supply contracts; Support in managing importers / distributors' funds; Participation in negotiations with importers. 7. Participation in exhibitions: Planning of exhibition events; Coordination and implementation of participation in exhibitions; Documentary support; Processing of collected contacts. 8. Development of new business: Analytics of potential markets using Global Data; Formation of portfolio offer and benchmarks in the market; target price positioning; Studying possibilities of product adaptation; Preparation of specifications. Trial period 3 months. Job Type: Full-time Pay: ₹200,000.00 - ₹216,640.00 per month Language: Russian (Required) Ukrainian (Preferred)