Head of Brand Protection India

Head of Brand Protection India

Job Title:

Reports to:

Location:

Role Type:

Introduction of the role:

The NewCo brand will be a critical enabler of business success as we transition into a standalone company. Protecting the brand from counterfeits and misuse is crucial for building trust, driving growth, and customer safety. To ensure strong protection, we are establishing a dedicated Brand Protection team in India. This is an exciting opportunity to work with a global organization, gain international exposure, and make a real impact in the automotive industry. You will play a key role in ensuring product authenticity and protecting our customers trust. The initial focus will be in India and neighboring countries, with potential expansion to other regions.

Key responsibilities

• Collaborate with the global Brand Protection team to develop strategies aligned with business objectives and drive initiatives to achieve results.
• Work closely with Vehicle Aftermarket (VA) and local communication teams to create and maintain content that raises awareness about counterfeit risks and guides customers to genuine products.
• Promote and support the use of an equivalent of the SKF Authenticate app to help customers verify product authenticity and identify counterfeiters.
• Lead and manage investigations into suspected counterfeit activities.
• Participate in legal actions against producers and sellers of counterfeit products.
• Interact with law enforcement authorities (e.g. police and customs)
• Monitor suspicious online activities using advanced AI-based tools.
• Conduct training sessions for internal and external stakeholders.
• Launch and maintain the Brand Protection Playbook.
• When needed, support brand protection activities in other countries outside India.

Requirements

• University degree preferably within engineering and good to have MBE degree.
• Very good understanding of the Vehicle Aftermarket business model for distribution sales.
• Excellent communicator with highly developed rhetorical skills.
• Proven quick learner with hands-on attitude
• Self-motivated team player with high ethical standards.

• Ability to make sound judgments and demonstrate integrity.
• Flexible to handle urgent tasks and shifting priorities.
• Fluent in written and spoken English; knowledge of local languages is an advantage.

Personality/attitude

• Enjoy operational tasks and comfortable handling issues at all levels.
• Willing to start from scratch and learn from team members.
• Confident, decisive, and able to inspire trust.
• Adaptable to changing priorities on short notice.
• Used to work with and communicate effectively with colleagues at all levels and in different countries
• Committed to confidentiality, integrity and ethical conduct.
• Excellent team player who shares knowledge and listens to advice.

You will enjoy working here if you (are/have)

Ideal profile would be someone keen to learn, grow and work in fast paced environment. Someone who is:

• Strategic and Visionary: Sees the big picture and connects CSR and sustainability goals to long term business strategy and brand image.
• Curious Data oriented: Makes decisions based on data and continuously learn on new trends and reporting standards.
• Excellent Communicator: Coordinates between departments, executives, and external stakeholders.
• Passionate Resilient: Handles multiple tasks and thrives in dynamic environments.