Marketing Head (B2C, US Shift)

About Us:

Levi & Korsinsky is committed to advocating for shareholders and consumers, seeking justice from major corporations and their executives. With decades of experience, our attorneys have established ground breaking legal precedents in high-stakes securities and class action lawsuits nationwide.

Our rapidly expanding marketing division, part of an established international law firm with over 22 years of history. We are rapidly expanding in-house team in technology, AI, CRM development, customer service automation, digital marketing.

Job Overview:

The Head of Marketing will lead the overall marketing function, driving strategy, execution, and performance across all digital and traditional marketing channels. This role requires a strong command of performance marketing, brand development, content alignment, analytics, technology, marketing operations and cross-functional leadership to support business growth.

Key Responsibilities:

1. Marketing Strategy & Leadership

• Develop and execute comprehensive marketing strategies aligned with business goals.
  
• Lead and mentor the marketing team, fostering a high-performance and data-driven culture.
  
• Oversee brand positioning, messaging, and communication across all platforms.
  

2. Performance Marketing & Campaign Management

• Plan, execute, and optimize performance marketing campaigns across Meta (Facebook & Instagram), Google Ads, and other digital platforms.
  
• Drive full-funnel marketing initiatives to maximize acquisition, engagement, and retention.
  

3. Analytics, Reporting & Optimization

• Track, analyze, and present marketing performance metrics (CTR, CPC, CPA, ROI, etc.).
  
• Use data insights to refine strategies, optimize ad spending, and improve campaign ROI.
  
• Oversee marketing dashboards, forecasts, and monthly/quarterly performance reports.
  

4. SEO & SEM Management

• Lead SEO and SEM strategies to enhance organic and paid search performance.
  
• Ensure strong keyword targeting, content relevance, and search visibility to drive high-quality traffic.
  

5. Creative & Content Collaboration

• Work closely with content, design, and product teams to develop compelling ad copy, creatives, videos, and landing pages.
  
• Ensure all marketing communications align with brand voice and campaign objectives.
  

6. Budgeting & Resource Allocation

• Own the marketing budget, ensuring effective allocation and maximum return on ad spend.
  
• Forecast, plan, and track expenses to maintain efficiency and accountability.
  

7. Experimentation & A/B Testing

• Conduct structured A/B testing for ads, landing pages, and communication strategies.
  
• Evaluate results and provide actionable insights for continuous performance enhancement.
  

8. Targeting, Segmentation & Audience Insights

• Leverage customer data for precise audience segmentation, targeting, and retargeting.
  
• Identify new audience opportunities and improve conversion and retention across channels.
  

9. Cross-Functional Collaboration

• Manage and partner with technology, product, operations, and leadership teams to ensure alignment on goals and messaging.

10. Team Management & Development

• Build, supervise, and develop the marketing team by setting goals, conducting regular reviews, and setting right cultural expectation.
  
• Ensure effective task allocation, workflow management, and a culture of accountability.
  

Qualifications

• Masters degree in Marketing, Business, or a related field.
• 5-10 years of experience in digital and performance marketing, including leadership roles.
• Strong analytical mindset with experience in campaign optimization and marketing analytics tools.
• Expertise in Google Ads, Meta Ads, SEO, SEM, and marketing automation tools.
• Excellent communication, strategic thinking, and project management skills.
• Ability to understand Technology space and lead the Technology team along with Marketing and Operations team.
• Ability to lead teams in a fast-paced, data-driven, and growth-oriented environment.

Work Location:

Shift Timings:

Work Setting:

Why you should Join Us:

• Competitive Compensation:

  We offer competitive salaries and benefits packages to attract and retain top talent.

• Work-Life Balance:

  We understand the importance of work-life balance and offer flexible work arrangements to help employees manage their personal and professional lives.

• Collaborative Environment:

  Levi & Korsinsky fosters a collaborative and inclusive work environment where employees are encouraged to share ideas and work together to achieve common goals.

• Opportunities for Impact:

  Working at Levi & Korsinsky means being part of a team that is dedicated to making a difference. Our work has a direct impact on the lives of shareholders and consumers.