Head of B2B Sales & Marketing (Solar & Energy Solutions) in Kolkata

Job Designation:

Location:

Department:

Key Responsibilities

1. Corporate Tie-Ups & Business Development

• Identify, target, and onboard

  B2B clients

  including industries, corporates, and institutions for solar energy solutions.
• Develop and maintain

  long-term relationships

  with key stakeholders, including government bodies, large enterprises, and financial institutions.
• Structure and negotiate

  high-value contracts

  to meet client energy requirements.

2. Market Expansion & Brand Presence

• Drive the company’s

  domestic and international market expansion

  through strategic initiatives.
• Represent the company at

  industry conferences, trade shows, and networking events

  .
• Collaborate with cross-functional teams to align

  sales strategies with market trends

  .

3. Sales & Marketing Strategy

• Drive

  lead generation

  through online (digital marketing, LinkedIn, webinars) and offline (roadshows, direct sales) channels.
• Oversee

  branding, content marketing, and PR

  to position the company as a thought leader in solar and energy solutions.
• Leverage platforms like

  Steel Mint

  and other industry forums to promote services.

4. Client Retention & After-Sales Service

• Ensure

  high client satisfaction

  by improving aftersales support and service delivery.
• Implement

  feedback mechanisms

  to enhance customer experience and retention.
• Develop

  loyalty programs

  and long-term engagement strategies.

5. Product & Service Innovation

• Conduct

  market research

  to identify gaps and opportunities for new offerings.
• Work with technical teams to

  develop customized solar solutions

  for clients.
• Launch

  new services/products

  aligned with industry demands.

Qualification & Experience

• MBA in Marketing, Sales, Business Administration, or equivalent

  .

• 10+ years

  in B2B sales & marketing, preferably in

  solar/renewable energy, EPC, or industrial services

  .
• Proven track record in

  corporate tie-ups, contract negotiations, and revenue growth

  .
• Strong

  network in energy, manufacturing, or infrastructure sectors

  .
• Expertise in

  digital marketing, lead generation, and CRM tools

  .

Key Skills & Competencies

• Leadership & team management
• Excellent communication and presentation skills
• Analytical and data-driven decision-making
• Target-driven and result-oriented mindset
• Market research & business development
• Client engagement and retention strategies
• Branding & digital marketing proficiency