Head Marketing And Business Development

Role & Responsibility

• Lead and execute the overall marketing strategy for the Indian market aligned with business objectives.
• Strengthen brand identity, positioning, messaging, and customer communication across all channels.
• Oversee visual merchandising and ensure uniform brand representation across touchpoints.
• Manage marketing budgets and ensure ROI-driven utilization of resources.

B. Digital Marketing & Corporate Communication

• Drive digital marketing strategy including website management, SEO/SEM, email marketing, and social media.
• Lead creation of corporate communication content such as newsletters, videos, and digital branding assets.
• Improve digital visibility to support lead generation and customer engagement.

C. B2B Marketing & Sales Enablement

• Develop and execute B2B marketing campaigns, trade promotions, and customer outreach programs.
• Collaborate with Sales teams to provide brochures, presentations, samples, and marketing assets.
• Conduct strategic review meetings with sales teams.
• Ensure 100% sharing of all new developments (designs/PDs/innovations) with relevant sales leads.
• Share vendor updates, projections, and seasonal information with the sales team.

D. Product Marketing & New Product Support

• Manage product marketing to ensure alignment of features, value propositions, and customer needs.
• Support Production, QA, R&D, and Sales in planning and executing new product launches.
• Strengthen Tex Fasteners, Presence at trade fairs, exhibitions, and industry networking events.

E. Brand Organizational Mapping & Stakeholder Management

• Complete organizational charts for 100% of focus brands.
• Identify and update key decision-makers per brand.
• Conduct validation of brand contacts, structures, and relationships.

F. Opportunity Mapping, OTS Validation & Market Share Growth

• Conduct OTS validation for key brands across Denim, Non-Denim, Jackets, Sweatshirts, Track Pants, Joggers, Shorts, Ladies Dresses, etc.
• Identify underutilized opportunities per brand per quarter.
• Achieve YoY conversion of mapped opportunities into sales.
• Submit quarterly market share vs OTS analysis reports.

G. Pricing Alignment & Commercial Support

• Finalize basic item pricing commercially with key brands and ensure sales team transition to approved rates.
• Provide pricing insights and competitive intelligence to help the sales team improve conversions.

H. Performance Tracking & Reporting

• Track marketing KPIs, analyze campaign performance, and present actionable insights to leadership.
• Review market trends, competitor intelligence, and customer feedback to guide decision-making.

I. Team Leadership

• Lead, mentor, and develop the marketing team to drive creativity, capability-building, and high performance.
• Foster a collaborative, innovation-driven work culture.

Competency

• Strong experience in B2B industrial marketing, preferably in apparel trims, fasteners, textiles or related industries.
• In-depth knowledge of brand management, digital marketing, market research, and product marketing.
• Excellent strategic thinking with strong analytical and market insight capabilities.
• Strong leadership and team-building skills with ability to manage multi-disciplinary marketing functions.
• Excellent communication, presentation, and stakeholder management skills.
• Creative mindset with strong understanding of customer behaviour and industry trends.
• Proficiency in marketing tools, CRM, digital advertising platforms, and analytics.