Head – Branding, PR & Marketing

Job Title: Head – Marketing, PR & Events

Institution: St. Paul’s & St. Joseph's Group of Colleges
Location: [Himayatnagar, Attapur, Tolichowki, Hyderabad]
Job Type: Full-Time | On-site
Experience: Minimum 5 years in Marketing/PR/Event Management (Education sector preferred)

Job Summary:

We are looking for a dynamic and strategic Head of Marketing, PR & Events who will be responsible for leading and executing the institution’s marketing and communication strategy – both digital and onsite. The ideal candidate should be highly creative, organized, and result-oriented with a passion for the education sector. This role involves managing the college’s brand image, digital presence, public relations, student outreach, events, and all printing/publication needs.

Key Responsibilities: Marketing & Branding

• Develop and execute comprehensive marketing strategies to promote the college's programs and achievements.
• Create branding guidelines and ensure consistency across all platforms and materials.
• Conduct market research and competitor analysis to improve positioning.

Digital Marketing

• Oversee and optimize all digital campaigns (SEO, SEM, email, social media).
• Manage the college’s website and social media platforms to enhance visibility and engagement.
• Run paid ads across Google, Meta, YouTube, etc., for admissions, events, and branding.

Public Relations & Outreach

• Build and maintain media relationships to ensure positive coverage.
• Prepare press releases, media kits, and handle press interactions.
• Coordinate outreach campaigns in schools, colleges, and career expos.

Event Management

• Plan and execute internal and external events: admission drives, academic events, student fests, alumni meets, etc.
• Coordinate logistics, permissions, vendors, and promotion for all events.
• Ensure event branding aligns with the college’s image and goals.

Printing & Collateral Production

• Supervise design, content, and production of brochures, banners, certificates, ID cards, and other printed materials.
• Ensure timely printing and distribution of marketing collateral.

Team & Budget Management

• Lead and mentor a team of marketing assistants, designers, and interns.
• Manage marketing budgets and ensure cost-effective strategies.
• Collaborate closely with the admissions and academic teams.

Key Skills Required:

• Strong leadership and communication skills
• Expertise in digital tools (Google Ads, Meta Business Suite, Canva, Mailchimp, etc.)
• Creative thinking and content development ability
• Excellent coordination and multitasking abilities
• Knowledge of vendor and agency management
• Event planning and execution skills
• Crisis management and PR skills

Qualifications:

• Bachelor’s or Master’s degree in Marketing, Mass Communication, Business Administration, or a related field.
• Minimum 5 years of experience in marketing and branding (experience in the education sector is a plus).

Working Hours:

• Monday to Saturday, 9:00 AM to 6:00 PM

What We Offer:

• Opportunity to lead and innovate in a reputed academic institution
• Freedom to execute creative strategies
• Collaborative and supportive work environment
• Competitive salary based on experience

How to Apply:

Application for Head – Marketing, PR & Events

Job Type: Full-time

Pay: ₹20,000.00 - ₹30,000.00 per month

Ability to commute/relocate:

• Hyderabad, Telangana: Reliably commute or planning to relocate before starting work (Required)

Experience:

• Managing marketing Campaigns: 5 years (Preferred)
• Digital Marketing Campaigns: 5 years (Preferred)
• total work: 6 years (Preferred)
• Marketing: 5 years (Preferred)

Work Location: In person