Head-Branding & Marketing

Role Overview:

The Head – Branding and Marketing will be responsible for leading the brand positioning, marketing strategy, and communication functions across all platforms and channels. This role requires a visionary leader who can align marketing initiatives with business goals, drive growth, enhance brand recognition, and lead a high-performing team.

Key Responsibilities:

• Develop and implement the overall brand strategy to strengthen brand equity and market

positioning.

• Lead integrated marketing campaigns across digital, print, outdoor, PR, and experiential

platforms.

• Oversee content creation, brand messaging, and visual identity to ensure consistency across all customer touchpoints.

• Monitor market trends, competitor activities, and consumer behavior to identify opportunities for growth and innovation.

• Guide the design, execution, and evaluation of advertising and promotional campaigns.

• Work closely with internal stakeholders including admissions team, academics, and

Leadership to align marketing goals with business priorities.

• Lead and mentor a team of media team to drive high performance and innovation.

Qualifications & Skills Required:

• Master’s degree in Marketing, Business Administration, Communications, or a related field.

• 7+ years of progressive experience in marketing and branding roles, with at least 3 years in a leadership position.

• Proven experience in managing successful brand campaigns and leading cross-functional

teams.

• Strategic thinker with a creative flair and data-driven approach.

• Ability to manage multiple projects under tight deadlines with strong organizational skills.

• Experience in education sector or service industry is a plus.

Location: Sikkim, Singtam

Salary: 4-6 LPA

About Medhavi Skills University

Medhavi Skills University (MSU) is a government-notified private skills university established under a State Act in Sikkim, dedicated to promoting quality skill education and entrepreneurship integrated with higher education. As a pioneering institution in the convergence of the skilling ecosystem with higher education, MSU aligns with the National Education Policy, 2020 (NEP 2020). Recognized by the UGC and established in 2021, MSU collaborates with industries and Skill Development Institutes to offer work-integrated courses, embedding on-the-job internships and training within the curriculum. MSU is a recognized Awarding Body under the National Council for Vocational Education &Training (NCVET) and is empaneled with the Directorate General of Training (DGT). As an anchor university partner with the National Skill Development Corporation (NSDC) and the Project Management Unit (PMU) of NSDC International, MSU is committed to preparing youth for the future workspace by co- working with industry partners to design and implement demand-driven programs.

For more information, visit https://msu.edu.in/

Job Type: Full-time

Pay: ₹400,000.00 - ₹600,000.00 per year

Schedule:

• Day shift

Work Location: In person