Head - Brand & Communication

Job Description

- We are looking for an experienced Brand & Communication Head to direct and oversee our Marketing and branding communications and operations. You will be the brand custodian for SuperBottoms while being responsible for all the brand/product communication strategy. Our ideal candidate is result oriented, data driven, and entrepreneurial. - The candidate will lead all the internal marketing teams of brand, content, communication, creatives, community and influencer marketing besides playing a key role in company's long-term planning as well. Primary Responsibilities : - Develop, implement, monitor a cohesive marketing plan to increase brand awareness and annual sales along with smooth execution of marketing campaigns and launches in line with the annual operating plans for the company - Continue to strengthen the brand's unique and compelling image, personality, and voice to build the category of cloth diapers in India alongwith the brand SuperBottoms - Work on building all the future expansion initiatives for the brand - Mobilize execution teams to implement the ideas/strategy as discussed and primarily - get-things-done - Contribute to the executive leadership of the overall business as an active member of the core executive team - Build relationships with media and stakeholders through creative PR activities - Be hand-on on marketing metrics and be data oriented with decision making - Work cross-functionally with product managers and customer service team to make sure all marketing promotions can be and are delivered with high level of quality - Work on the brand community/growth and other marketing and branding channels Function : Marketing Desired Skills : Functional Expectations : - Proven work experience as a Marketing Director or other sales role - 7-11 years of relevant experience - MBA or PGDM in Marketing or communication from a tier 1 Business School - Demonstrable experience in designing and implementing successful marketing campaigns - Experience across digital marketing channels, social media, affiliates, display advertising, CRM & email marketing to ensure all channels are fully exploited within acceptable ROI levels. - Ability to anticipate market changes which give the company new ways of meeting customer needs, market segmentation & new solutions to address the same; Is dedicated to meeting the expectations & requirements of customers; Constantly drives to exceed customer expectations - Demonstrated ability to be extremely result and implementation oriented and operate both strategically and tactically in a high-energy, fast-paced environment. - Excellent people, team and relationship management, communication and organizational skills. - Prior start-up experience of growing an internet product from zero to million users a big plus.