GTM Engineer

Hey there,

Are you skilled at crafting irresistible cold email campaigns that open doors and spark real conversations

We're looking for a Cold Email & Outreach Specialist

to help GradeLab connect with schools, universities, and educators across the globe.

AtGradeLab

automation, accuracy, and analytics

What You'll Be Doing

Campaign Development

• Plan and execute targeted cold email outreach campaigns for schools, universities, and edtech partners.
• Research academic institutions and identify the right stakeholders (deans, HODs, assessment heads, etc.).
• Segment audiences based on geography, institution size, and engagement intent.
• Continuously refine outreach angles and campaign strategy to maximise response rates.

Content Creation

• Write personalised, persuasive, and context-rich cold email copies that resonate with educators.
• Build dynamic email sequences for different stages awareness, demo booking, and partnership follow-ups.
• A/B test subject lines, personalisation, and CTAs for performance optimisation.

Automation & Tools

• Use outreach tools like

  Instantly

  ,

  Smartlead

  , or

  Lemlist

  to automate campaigns.
• Manage and maintain clean lead databases using

  Apollo

  ,

  HubSpot

  , or

  Google Sheets

  .
• Optimise deliverability domain warmup, DKIM/SPF, bounce reduction, and inbox rotation.
• Track metrics and set up dashboards for campaign analytics.

Analysis & Reporting

• Monitor and report campaign KPIs, open rates, click-through rates, replies, and conversions.
• Use

  Google Analytics

  ,

  Mixpanel

  , or

  Notion dashboards

  to assess impact.
• Provide insights for continuous improvement and smarter targeting.

Collaboration

• Work closely with the

  Growth, Marketing, and Product teams

  to align outreach with overall acquisition goals.
• Coordinate with content and design for landing pages and email collateral.
• Sync with founders for refining target institution lists and messaging tone.

You Should

• Have 13 years of experience in cold email marketing or B2B outreach (preferably SaaS or EdTech).
• Be familiar with tools like

  Instantly

  ,Smartlead.ai,

  HubSpot

  ,

  Apollo

  , or

  Saleshandy

  .
• Understand the technical side of email deliverability and personalisation.
• Be data-driven and analytical use metrics to guide decisions.
• Have strong written communication skills and attention to detail.
• Be proactive, self-motivated, and organised.
• Be genuinely passionate about education technology and building meaningful relationships.

Why Join GradeLab

• Be part of a fast-growing

  AI-first EdTech startup

  redefining how exams are graded.
• Work on real, impactful campaigns that reach schools and universities globally.
• Collaborate directly with founders and the growth team.
• Experience full ownership, autonomy, and creativity in outreach.
• Remote-friendly team with a focus on innovation, learning, and measurable results.

Our Cold Outreach Philosophy

• Iterate fast.

  We test, learn, and optimise constantly.

• Keep it real.

  Authentic, short, and impactful messaging only.

• Focus on value.

  We show how GradeLab helps, not just what it does.

• Clarity over cleverness.

  Educators appreciate precision.

• Quality over quantity.

  Every email should add value.

Tools We Use

• Outreach:

  Instantly,Smartlead.ai, Apollo

• CRM:

  HubSpot, Notion, Google Sheets

• Analytics:

  Mixpanel, Google Analytics, Microsoft Clarity

• Marketing:

  Ahrefs, SEMrush,Customer.io

• Collaboration:

  Slack, ClickUp, Notion

• Ready to help bring GradeLab to every classroom and university across the globe