Growth Specialist

We&aposre Hiring: Growth Executive
???? Location: Delhi NCR | Type: Full-time | Experience: 13 yearsCompany: Solar CapitalWebsite: www.solarcapital.inIndustry: Climate Tech, Renewable Energy, Fintech---???? About UsAt Solar Capital, were building Indias first platform where anyone can subscribe to real solar projects and earn Green Credits monthlya passive income stream backed by clean energy. No rooftops, no ownership hasslejust pure, accessible impact.We&aposre backed by early believers and scaling fast. Now, were looking for a Growth Executive who can run high-conversion digital campaigns, drive user acquisition, and help take our mission to every Indian household.---???? Role OverviewYoull be the driving force behind our paid acquisition and organic growth strategy. From running paid ads to refining user journeys, this role is perfect for someone who wants to own digital growth end-to-end in a high-impact, early-stage startup.---????? ResponsibilitiesPaid Performance Marketing:Plan, launch, and optimise campaigns across Meta (Facebook/Instagram) and Google AdsDefine audience segments, manage ad budgets, track conversions, and reduce CACCollaborate with designers and content team for ad creatives and landing pagesRun A/B tests for messaging, targeting, and creativesSEO & Organic Growth:Conduct keyword research and collaborate on SEO-driven contentImprove on-page SEO: titles, meta tags, content structureAssist in backlinks strategy and technical SEO improvementsTrack SEO performance via Google Analytics, GSC, etc.Analytics & Funnel Optimisation:Monitor and report on KPIs: CPC, CPA, ROAS, CAC, LTVTrack user journeys using tools like GA4, Mixpanel, or HotjarSuggest improvements for lead quality, form flows, and sign-up conversion ratesGrowth Experimentation:Build and run small-scale experiments to improve lead acquisition and activationSuggest and execute new growth channels (e.g. WhatsApp automation, referral loops, UGC)---? Youll Excel If You...Have 13 years of hands-on experience running paid campaigns & basic SEOAre data-driven, analytical, and fluent in performance metricsHave used tools like Meta Ads Manager, Google Ads, Google Analytics, Google Tag ManagerAre resourceful, self-managed, and have a strong bias for actionBonus: Worked in D2C, fintech, edtech, or impact-first startups---???? What We OfferCompetitive salary + performance-linked bonusesDirect mentorship from founders & early teamOwnership, autonomy & the chance to scale a product with national relevanceA mission-led, impact-focused team that moves fast and supports each otherFlexible work culture (hybrid/remote options available after onboarding)