Posted:16 hours ago|
Platform:
Work from Office
Full Time
Our client is a leading Lifestyle fashion brand in India. We are seeking a Growth/Performance Marketing Manager to lead the development, execution, and optimization of marketing and sales initiatives. This role is pivotal in shaping the long-term strategy for boosting awareness, conversions, and profitable sales growth of our outerwear collections. Key Responsibilities: Strategic Planning: Develop and execute yearly strategies to drive awareness and sales Collaborate with Category, Marketing, and Design teams for media and promotion planning. Campaign Management: Set up and manage Google and Meta campaigns for various objectives, including: Prospecting for new Outerwear categories. Retargeting for cross-promotion and audience segmentation. Ad Strategy Design: Create ad strategies to maximize ROAS and achieve business objectives. Implement campaigns focused on increasing customer lifetime value (LTV). Data-Driven Approach: Leverage strong analytical skills to monitor campaign performance and refine strategies. Drive customer behavior insights to enhance engagement and shopping intent. Must Have: MBA with 3-5 years of experience (preferably in e-commerce or apparel industries). Hands-on experience with Google Ads and Meta Ads campaign management, including advanced tools like: Facebook Ads Manager, Google Ads Editor and Google Analytics and Tag Manager. Knowledge of KPIs like CAC, ROAS, LTV, CTR, and conversion rates. Awareness of emerging trends in e-commerce marketing and willingness to adopt new technologies or approaches. Strong verbal and written communication to convey strategy and performance to stakeholders.
Anzaa Consultants
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