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Senior Manager - Paid Search

Senior Manager - Paid Search

GroupM

5 - 9 years

7 - 12 Lacs

kolkata hyderabad chennai gurugram bengaluru

Posted:1 day ago| Platform:

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Skills Required

ppc data analysis operational excellence campaign management process improvement medical insurance digital marketing continuous improvement forecasting operations

Work Mode

Work from Office

Job Type

Full Time

Job Description

As a Paid Search Senior Account Manager you will be responsible for owning the day-to-day execution of all elements of paid search activity, employing strong platform knowledge & supplier relationships to deliver flawless testing and media plans, optimisation, and analysis, whilst operating as the main campaign point of contact for our clients.

The role involves managing one or several juniors, overseeing their work and their development to successfully execute client deliverables and exceed client s expectations. The Paid Search Senior Account Manager acts as a key point of contact for the Global Hub.

Key Responsibilities:

Campaign Management

Effectively manage your & your team s designated search accounts, ensuring ongoing and timely optimisation is delivered by the team; proactively looking for both tactical and strategic optimisation opportunities and forecasting, whilst working with the AD/BD to devise campaign strategy and translate this into campaign delivery.
Take responsibility for wider client or team deliverables (such as performance commentary or weekly reporting) and guide more junior team members in how this can be effectively achieved.
Ensure adherence to paid search channel best practices for clients, and contribute to the development of search best practice.

Client & Partner Management

Develop strong relationships with GDS, your client, and key suppliers, leading team communications with these stakeholders. Has an expert knowledge of client and agency structures.
Foster a good working relationship across all client teams to facilitate flawless execution of plans and builds rapport to become a trusted advisor.
Has strong knowledge of the client sector/ industry which is shared to build strategies and plans. Identifies strategic issues and raises questions to help stakeholders explore and understand their wider business challenges.

People Management

Motivational Manager leading by example while encouraging and coaching one or several juniors on the team, providing feedback and recognition for a job we'll done.
Delegating and managing workloads across the junior members of the team and GDS where required, whilst supporting and educating planning teams on the benefits and purpose of paid search.
Assisting with the recruitment process for the immediate and wider team when required. Attending interviews and acting as an ambassador for the team to potential candidates.

Operational Excellence

Making full use of the technology available, implementing processes and practices that maximize operational efficiencies whilst identifying opportunities for process improvement, and providing recommendations.
Takes ownership of issues when they arise and proactively suggests ways to resolve these and prevent them from happening in the future.
Contributes to the development of strategic revenue and services opportunities.

About You:

Paid Search expertise with current dated certifications, and excellent knowledge of bid management, core PPC technology platforms, data analysis, and understanding of the strategic and tactical application of paid search and digital marketing in general.
Leads and promotes continuous innovation, and test & learn opportunities for the team and clients.
Creates a positive climate to drive team performance whilst motivating others to strive for continuous improvement.
Excellent understanding of the strategic and tactical application of paid search and digital marketing in general.
Ability to lead and manage hybrid teams located in different markets.

WPP Media Benefits:

25 Days Holiday (increasing to 30 in increments after third year of service by one day annually)
Flexible Working Policy
Flexible Public Holidays Policy
Private Medical Insurance
WPP Pension scheme
Cycle to Work Scheme
Online career review and development tool

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Senior Manager - Paid Search