Growth Marketing Manager (Demand Generation) (UK FinTech)

Growth Marketing Manager (Demand Generation)

Role Overview

lead the growth and demand-generation function for a high-potential, early-stage startup backed by leading investors

5+ years of startup or high-growth experience

Key Responsibilities

Demand Generation & Collaboration

• Own and manage all marketing and promotional communications across the business

• Work closely with our SDR team to generate qualified merchant leads for our Account Executive team

• Collaborate with partners to drive referral and co-marketing opportunities

• Develop and execute digital acquisition strategies for UK/EU/US markets
• Manage landing pages, CRO optimisation, funnel development, and website updates

Growth Marketing Execution

• Lead SEO strategy and content roadmap (blogs, case studies, newsletters, product content)
• Build automated email journeys, lifecycle flows, and retargeting campaigns

• Manage Google Ads, Meta Ads, LinkedIn Ads, and retargeting campaigns

• Support outbound and LinkedIn-driven growth activities

Strategy, Analytics & Budget Ownership

• Own and optimise CAC, ROAS, conversion rates, and multi-touch attribution

• Strong ROI discipline and budget control

  — startup experience essential
• Maintain consistent brand tone and messaging across all channels
• Provide marketing insights and funnel reporting directly to founders

Requirements

• Fluent English — essential

• 5+ years growth or demand-generation experience

  , ideally in startups, SaaS, or fintech
• Demonstrated experience driving demand in UK/EU/US markets
• Strong capability in SEO, CRO, funnel optimisation, email automation, analytics
• Skilled with:

• Meet Alfred

  (LinkedIn automation)

• LinkedIn Sales Navigator

• Figma

  (creative assets, landing pages, wireframes)
• Hands-on with Google Ads, Meta Ads, LinkedIn Ads, GA4, CRM, CMS
• Data-driven, independent, and used to high-velocity environments
• Able to work partly aligned with

  UK business hours

Package

• 35-38 LPA basic
• Employee Share Options
• Significant opportunity for career progression
• Work from anywhere (results are what matters)

What We Offer

• Ownership of growth marketing for a global fintech
• Fully remote role
• Direct collaboration with founders

• Clear path to Head of Marketing

• Opportunity to scale a UK fintech across global markets