Growth Marketing Manager

Location:

About the Role

We are seeking an experienced Marketing Manager/Executive with strong expertise in digital and campaign marketing, coupled with an understanding of AI-driven tools. The ideal candidate should be adept at designing campaigns, generating impactful content, and driving effective lead generation strategies in the IT domain.

Key Responsibilities

• Plan, design, and execute integrated marketing campaigns to promote services and solutions.
• Leverage AI tools to generate high-quality content, campaign creatives, and marketing assets.
• Manage and optimize campaigns using marketing automation platforms, such as HubSpot, Marketo, Salesforce, and Zoho.
• Design and publish engaging LinkedIn content posts, ads, and thought leadership articles.
• Implement demand generation and lead nurturing strategies to deliver qualified leads for sales.
• Collaborate with cross-functional teams to create IT-specific use cases, case studies, and whitepapers.
• Track and report on campaign performance, engagement metrics, and lead conversion rates.
• Stay updated with the latest trends in AI, digital marketing, and IT market dynamics.

Requirements

• 5–7 years of experience in marketing, with a strong focus on digital and B2B campaigns.
• Proficiency in marketing automation platforms (HubSpot, Marketo, Salesforce, Zoho).
• Solid understanding of AI tools for content creation, marketing automation, and analytics.
• Proven ability to design impactful campaigns for platforms like LinkedIn.
• Demonstrated expertise in lead generation, nurturing, and pipeline growth.
• Strong understanding of IT solutions to conceptualize and present use cases.
• Excellent communication, storytelling, and content development skills.
• Based in Hyderabad, with flexibility to work in a hybrid/office environment.

Preferred Skills

• Experience in the B2B IT/technology sector – specifically, marketing Salesforce Services – Development, Maintenance etc., primarily in the US market.
• Creative mindset with strong analytical and reporting skills.
• Comfortable working with cross-functional global teams.