Growth Marketing Associate

ABOUT सादा / SAADAA

We are a direct-to-consumer (D2C) lifestyle brand. Our vision is to advocate the सादा / SAADAA way of living and make बेहतर / BETTER basics for everyone.

#RAHOSAADAA #PEHNOSAADAA

In the top 1% of Shopify stores in India, we have been bootstrapped and profitable with industry-leading benchmarks. We have grown from a 100-square-foot garage to a 150+-person team within 4 years.

WHAT ARE WE LOOKING FOR?

We're looking for an enterprising individual to drive both customer acquisition and retention. You’ll be at the heart of our performance and retention marketing engine—managing campaigns, understanding user behavior, and building journeys that are not just data-driven, but also deeply human.

WHAT WILL YOU BE RESPONSIBLE FOR?

• Plan and execute high-impact campaigns across email, SMS, WhatsApp, push notifications, loyalty programs, and paid media channels (Meta, Google, etc.).
• Develop personalized communication flows and funnels using behavioral and lifecycle segmentation.
• Launch and optimize performance marketing campaigns across paid platforms to acquire quality customers and improve CAC and ROAS.
• Run A/B tests across creatives, copy, landing pages, and audience segments to improve both engagement and conversions.
• Analyze customer data including cohort behavior, LTV, churn, and funnel metrics (TOFU-MOFU-BOFU) to identify opportunities and drive growth.
• Collaborate with internal teams (creative, product, tech) and external partners (agencies, media buyers) to execute performance-driven campaigns.
• Maintain dashboards, track KPIs, and translate insights into actionable growth strategies across both retention and acquisition.

WHO YOU ARE?

• 0-3 years of experience in performance marketing, retention marketing, or CRM—preferably in a D2C or e-commerce setup.
• Strong grasp of platforms like Meta Ads Manager, Google Ads, and retention tools like WebEngage, MoEngage, or CleverTap.
• Comfortable working with data, understanding metrics like CAC, ROAS, LTV, churn, CTR, open rates, and funnel conversion.
• Proficiency in Excel, with a basic understanding of customer journeys and lifecycle campaigns.
• A quick learner, clear communicator, and someone who enjoys solving problems with a first-principles mindset.

WHY BE A PART OF सादा / SAADAA?

• Do you feel out of place in a world full of unnecessary complexities?
• Do you find joy in little things?
• Are you an avid reader with a curiosity for understanding how things work and how we got here?
• Do you believe life is simple and people around you are focusing on the wrong things?
• Are you excited by the idea of learning new things or solving problems with the simplest solutions?

If the answer to all the above questions is yes, you are in the right place.

The world is full of unnecessary complexities, & we, as humans, do not understand the burden of unconscious consumption.

We at सादा / SAADAA believe simplicity with better basics is the way to live a fulfilling life.

WHAT DO WE OFFER?

• A team of empathetic problem-solvers
• The Right Compensation
• A clear growth path within the marketing team
• An opportunity to drive meaning with products
• A culture of continuous learning
• Freedom: freedom to explore, fail, and learn