Growth Marketing App Marketing & User Acquisition

Growth Marketing Manager

Key Responsibilities:

• Optimize campaigns to drive

  cost-efficient installs (CPI)

  and maximize

  LTV

  and

  ROAS

  .
• Collaborate with the

  creative team

  to develop compelling ad creatives, A/B tests, and video ads tailored to each channel.
• Partner with

  product and analytics

  teams to improve onboarding, retention, and monetization.
• Conduct

  cohort analyses

  and

  funnel optimization

  to improve user acquisition performance and retention.
• Identify and test

  new growth channels

  and partnerships for scaling app downloads.
• Manage budgets, forecast spend, and report performance on key KPIs:

  CPI, CPA, ROAS, CAC, LTV, Retention

  .
• Work closely with the

  App Store Optimization (ASO)

  team to improve visibility and conversion rates in the app stores.

Requirements:

• 3+ years of experience in

  mobile app user acquisition

  or growth marketing.
• Proven track record of managing

  large-scale app install campaigns

  with a performance-driven mindset.
• Deep experience with

  Facebook Ads, Google UAC, TikTok Ads, ASA

  , and other UA channels.
• Strong analytical skills; proficient in tools like

  Excel, Tableau, Looker, or Google Analytics/Firebase

  .
• Understanding of

  mobile attribution platforms

  (e.g., AppsFlyer, Adjust, Branch).
• Comfortable with

  A/B testing

  , funnel optimization, and creative testing.
• Strong cross-functional communication and project management skills.
  
• Passion for mobile apps, user behavior, and growth experimentation.
  

Nice to Have:

• Experience with

  subscription apps

  or

  in-app purchase monetization

  .
• Familiarity with

  MMPs

  ,

  SKAdNetwork

  , and iOS 14+ privacy changes.
• Experience in

  ASO

  and SEO for mobile apps.

What We Offer:

• Competitive salary + performance bonus
  
• Flexible working hours & remote options
  
• Opportunity to make a real impact on a fast-growing mobile product
  
• Creative, collaborative, and data-driven team culture