Growth Manager - Retention

4 - 7 years

6 - 9 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Description


Growth Manager - Retention
Full Time Marketing On-Site
Bangalore Urban, Karnataka, India

About Job

We re looking for a

Growth Manager Retention/CRM

who can blend product thinking with data-driven strategy to improve user engagement, retention, and lifetime value. This role will sit at the intersection of

product, CRM, and growth

, driving initiatives that turn first-time users into long-term loyal customers.

Skills Qualification

  • 4 7 years of experience in

    growth, retention, or CRM-focused roles

    (startup/consumer tech preferred)
  • Strong analytical foundation with hands-on experience in cohort analysis, LTV/CAC modelling, and funnel optimization
  • Proven experience in

    CRM automation, lifecycle marketing, and product-led retention strategies

  • Comfort working with

    SQL, dashboards (Tableau/Looker/Amplitude), and attribution tools

  • Ability to collaborate across product, data, design, and business teams to drive outcomes
  • Hustler mindset with bias for experimentation, measurement, and iteration
  • Responsibilities

  • Product-led Retention:

    Lead initiatives like subscription models, discounting systems, and the Punya Mudra revamp.
  • Customer Insights Analytics:

    Build and monitor LTV/CAC models across category, deity, channel, SKU, platform, and city to inform business decisions.
  • Cohort Strategy:

    Conduct customer cohort analysis (repeat, dormant, lapsed) and design strategies to improve repeat MTUs.
  • Lifecycle Management:

    Develop automated journeys and personalized lifecycle communications in collaboration with CRM and product teams.
  • Retention Infrastructure:

    Partner with data and product to set up churn modelling, retention dashboards, and attribution frameworks.
  • Experimentation Growth Levers:

    Launch new growth levers such as dynamic personalization messaging systems and reactivation hooks.
  • Key Deliverables
  • Improvement in

    product-led retention metrics

  • Retention Trends Dashboard

    for daily consumption
  • PRD rollouts and

    post go-live tracking

    for critical retention features
  • Mock Interview

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