Group Product Manager

L'Oréal

3 years

0 Lacs

china

Posted:14 hours ago| Platform:

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Skills Required

strategy positioning marketing portfolio animation analysis consistency development strategies logistics communication management forecast

Work Mode

On-site

Job Type

Full Time

Job Description

Define and steer the country strategy for the category consistent with the international brand positioning and the country’s priorities to contribute to continued growth for the brand and the consumer relationship.

Define the strategic orientations and the 3-year marketing plan for the category, monitor the portfolio (new launches, pillar products’ renewal and animation of core catalogue)
Manage the collection and analysis of consumer and market insights for the category, share findings with the zone to ensure the consistency of new product development with the country’s needs
Implement new launches and marketing mix strategies (IMC/360/Digital/Retail) and create the right angle of attack locally to build integrated, engaging consumer brand experiences; meet the deadlines
Mobilize and collaborate with other departments (sales, logistics, education, etc. ) and partner agencies to build broader business strategy
Monitor the local adaptation of communication materials (imagery, digital, point of sale)
Make recommendations to management on the category based on one’s expertise of the consumer, market and competitors
Manage PPP budget and sales forecast for the category
Effectively prepare clear messages to present to senior management
Build, develop and manage a strong and talented team, train them and develop their marketing expertise and know-how

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