Group Head

We have an opening for a Group Head- Commerce position at Publicis Groupe

Location- Mumbai

Years of exp- 5-7 years

About Publicismedia

Publicismedia, a part of the PublicisGroupe, is a full service Media agency. We have been providing quality Digital & Media Mandates across industries & clients in the field of Search Engine Marketing, Social Media Marketing, Online Reputation Management services , Media Mandates I TV, Print, Radio Out of Home across the globe. With the help of our experience, constant research in technologies that drive the internet today and an eye for perfection, we ensure you have maximum visibility online and help you seamlessly integrate internet marketing into the overall marketing strategy of your organization. The fact that we offer almost all services that fall under the umbrella term gives us a holistic view of what helps businesses online & offline. We have evolved our strategies over time and we understand that that generating meaningful sales leads from the internet, mobile, TV, Print, Radio, Out of Home , involves seamless interworking of various avenues of marketing. This integrated approach marketing helps our clients business ranking higher, generate more sales by advertising on popular platforms

About the Job:

• The job entails working with existing set of clients as well as closely liaising with the strategy team for new business opportunities
• Build a knowledge base of each client's business, organisation, and objectives
• Understand client briefs and devise a strategy
• Interface with multiple teams within the organisation
• Build strong relationships with Marketplaces like Flipkart, Amazon, Qcom, BeautyCom and ePharmacies and seek regular intelligence
• Conceive for clients stand-alone or integrated Commerce strategies which might span from consulting and conception of business plans to non-media and media activations.
• Develop action plans for achieving and measuring Commerce campaign success, including determining key metrics, processes for measurement and optimization
• Monitor latest developments in the Commerce industry and foresee their implications for clients
• Be involved in client and inter-agency education of Commerce, and be responsible for preparing and presenting best practices, case studies and examples of Commerce strategies
• Compiling and analysing online sales data and metrics, provide actionable insights and make decisions regarding direction based on the analysis

Key Competencies:

• Solid understanding and insatiable interest of consumer trends in Commerce/Retail
• Extensive understanding of internal and external variables that impact online sales
• Strong decision-making, organisational, planning, and problem-solving skills
• Excellent project-management and time-management skills with the ability to prioritize
• Experience using data as a strategic choice for the business to identify use cases to build the business and fill gaps in data, processes, and systems to realize the value
• Ability to take initiative and perform tasks in an efficient and self-sufficient manner
• Strong analytical and mathematical skills
• Strong interpersonal and negotiation skills
• Ability to write presentation decks for clients and prospects
• Strong written communication and presentation skills
• Fluency in English required

Technical Requirements:

• Advanced understanding of Digital Marketing Services
• Advanced Microsoft excel skills and number crunching abilities
• Bachelor’s degree (Information, Engineering, Statistics, Mathematics, IT, or Computer Science Management majors preferred)
• MBA a plus
• Digital marketing/ commerce certifications
• AMS, FK certified