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WPP Media
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Group Head

Group Head

WPP Media

5 - 10 years

7 - 12 Lacs

mumbai

Posted:3 hours ago| Platform:

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Skills Required

mining consumer research business director usage quantitative research group head consumer insights fmcg analytics monitoring

Work Mode

Work from Office

Job Type

Full Time

Job Description

Role Summary and Impact

Reporting of the role

This role reports to: Sr. Business Director - Strategy

3 Best things about the job:

Drive audience and cultural insights that help inform the media and partnership investments for FMCG client
Exposure to best of tools and partnership eco-system that enables data-driven insights, and constantly learning about new innovation opportunities
Best practices and case studies from GroupM

In this role, your goals will be:

In three months:

Understand the brand portfolio, competition set, current research and studies and client requirements
Ability to read both structured data (brand health, media investments) and unstructured data ( Youtube comments, social posts) to craft an understanding of what is relevant for brand and its strength and weaknesses
Use social listening and 3 rd party tools to craft reports and studies that address requirements - eg: GenZ media trends, analysing category conversations around themes like festivals or tracking and monitoring current campaigns

In six months:

You would be the go-to expert on any kind of audience and cultural insights which will help planners and clients to better create media plans and partnerships
Understand the specific cohorts related to the client business and go deep on how to address them in media and communication
Set up cadence and structures for brand reporting on social listening, insights, cultural oppurtunities
Collaborate with the necessary teams during the course of a campaign or an Annual Plan to create frameworks and provide point of view on new trends.

In 12 months:

Create a positioning and media map for client brands vs competition and improvement areas
Recognised contributor adding value from qualitative and quantitative research to improve media plans (Eg: recommending a new platform, capitalising on a new trend)

Responsibilities of the role:

Custodian of all insights around a brand: brand tracks, consumer research from client, tool outputs
Crafting the project scope, tools needed, and the content to be covered
Ability to effectively present the work in a compelling storytelling manner.
Explore new methodologies, use of AI tools in audience and cultural understanding

Skills and Experience

What you will need:

Understanding of various qualitative and quantitative tools like TGI, GWI, Unmetric, Talkwalker etc
Should have the capability of mining and articulating media/consumer insights.
Understanding of media eco-system, cultural tentpoles - ability to craft POVs on how these can be leveraged by client (Eg: Emerging sports partnerships)

Minimum qualifications:

MBA
5+ years of Qualitative / Quantitative Research experience
Keen interest in consumer behaviour, media landscape, brands and marketing

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