Group Head – Copywriter

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About the Company-

Lyxel&Flamingo is an all-in-one Digital Marketing Solution for businesses at the intersection of art, design, and technology. Our multi-competence left-brain-right-brain approach creates powerful solutions for brands in an increasingly disruptive world.

To know more, visit: www.lyxelandflamingo.com

About the Role-

Group Head – Copywriter

The ideal candidate should bring a strong understanding of branding, campaign thinking, and audience-first messaging, along with an ability to work independently while influencing creative direction across projects.

Key Responsibilities-

• Own and lead copy development across major campaigns and key brand touchpoints—digital, print, video, and social.
• Translate marketing strategies into clear and compelling ideas that resonate with target audiences.
• Collaborate with Creative Directors, Designers, Strategists, and Account Managers to ensure the copy aligns with creative vision and campaign goals.
• Present ideas and copy to clients with confidence, articulating strategic thinking behind concepts and revisions.
• Maintain consistency of tone, voice, and messaging across different brands and platforms.
• Independently manage multiple projects and deadlines while upholding quality standards.
• Stay on top of content, cultural, and platform trends to ensure relevance and innovation in copy.
• Provide mentorship or guidance to junior copywriters when required.

Qualifications & Skills-

• 7-9 years of experience in copywriting, preferably in a creative agency setup.
• Strong portfolio showcasing a range of campaign work across different industries and formats.
• Excellent conceptual and strategic thinking ability, paired with top-notch writing skills.
• Proven experience in brand storytelling, campaign ideation, and persuasive content creation.
• Exceptional communication and presentation skills, with client-facing experience.
• Deep understanding of digital platforms, audience behavior, and integrated marketing principles.
• Detail-oriented with strong proofreading and editing capabilities.
• Ability to work independently and deliver under tight deadlines.