Group Account Manager

3 - 7 years

0 Lacs

Posted:1 day ago| Platform: Shine logo

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Work Mode

On-site

Job Type

Full Time

Job Description

As a Brand Manager, you will play a crucial role in leading branding and marketing initiatives across various industries such as healthcare, real estate, education, retail, FMCG, fashion, and e-commerce. Your responsibilities will include: - Acting as the primary point of contact for clients, ensuring clear communication and delivering tailored marketing strategies that align with their brand vision. - Developing and executing comprehensive brand strategies based on market research, competitor analysis, and client objectives. - Presenting and championing creative strategies that resonate with target audiences and align with client goals. - Conducting regular brand audits, monitoring industry trends, and providing insights to enhance brand positioning. - Collaborating closely with creative, media, and digital teams to produce high-quality marketing materials and campaigns. - Overseeing multiple projects simultaneously, ensuring timely execution, budget adherence, and high client satisfaction. - Addressing challenges that arise during campaign execution and ensuring seamless operations. - Collaborating with content and creative teams to develop engaging concepts while maintaining brand consistency. - Leveraging analytics to refine brand strategies, optimize campaigns, and measure success. - Identifying growth opportunities within existing accounts and contributing to new business pitches and proposals. - Managing partnerships with vendors, influencers, and third-party service providers to execute brand initiatives effectively. - Preparing and submitting monthly reports detailing campaign performance and client deliverables to both the agency and clients. Preferred Skills: - Experience in the advertising industry with a diverse client portfolio. - Strong understanding of SEO, SEM, and social media marketing strategies. - Ability to excel in a fast-paced, dynamic, and solution-oriented environment. - Expertise in market trends, competitor analysis, and brand positioning. - Exceptional client servicing and relationship management skills. - Proficiency in developing compelling, data-driven presentations. - Creative and strategic mindset for impactful brand campaigns. - Ability to drive innovative, insight-driven branding and marketing initiatives for sustained business success. Qualifications: - Bachelors degree in Marketing, Advertising, Business Administration, or related field (Masters degree preferred). - Minimum of 3 years of experience in brand management, advertising, or marketing roles within an advertising agency environment. - Proven experience in developing and executing successful brand strategies and campaigns. - Strong understanding of advertising principles, marketing trends, and consumer behavior. - Excellent communication, presentation, and interpersonal skills, with a knack for delivering compelling pitches. - Creative thinker with the ability to generate and execute innovative ideas. - Strong project management skills with the ability to handle multiple clients and projects simultaneously.,

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