Graphic Design Specialist

As a creative and social media strategist support to develop integrated, innovative social media strategies, creates engaging content, manages campaigns, tracks key performance indicators (KPIs), and stays updated on trends and technologies to build brand awareness and achieve marketing goals. This role requires a blend of creative thinking for compelling content and analytical skills for data-driven decisions, often involving collaboration with design, copywriting, and marketing teams. 

Key Responsibilities

LOCATION:

Exp: 2-5 years

• Strategy Development:

• Design and implement comprehensive social media strategies aligned with overall marketing and business goals. 

• Content Creation & Curation:

• Ideate, create, and oversee the creation of high-quality, engaging content (including visuals and copy) for various social media platforms. 

• Campaign Management:

• Develop, manage, and optimize social media campaigns, including paid social advertising, to achieve set goals. 

• Audience Research:

• Identify and understand target audiences to tailor content and strategies for maximum impact. 

• Performance Analysis:

• Define KPIs, monitor social media analytics, and provide reports on campaign performance, web traffic, and user engagement. 

• Trend Monitoring:

• Stay informed about the latest social media trends, best practices, and emerging technologies to ensure strategies remain relevant. 

• Collaboration:

• Work closely with cross-functional teams, including designers, copywriters, and marketing and sales professionals, to produce cohesive campaigns. 

• Community Management:

• Respond to comments, messages, and reviews from followers to foster engagement and build brand loyalty. 

• Budget Management:

• Establish and allocate marketing budgets across various social media platforms and campaigns. 

Required Skills

• Strategic Thinking:

   Ability to develop long-term plans and innovative approaches to social media. 

• Creativity:

   Talent for generating new ideas and producing engaging visual and written content. 

• Analytical Skills:

   Proficiency in tracking data, analyzing performance metrics, and using insights to inform strategy. 

• Technical Proficiency:

   Familiarity with social media marketing tools and platforms. 

• Communication:

   Strong ability to communicate ideas and present performance reports to stakeholders. 

• Collaboration:

   Experience working effectively in multidisciplinary teams. 

• Adaptability:

   A proactive approach to learning and adapting to the ever-changing social media landscape.