Google Tag Manager (Part time)

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About Us

GTM Specialist

Role Overview

GTM Specialist

Key Responsibilities

• GTM Tag Management

• Implement, configure, and maintain tags, triggers, and variables in Google Tag Manager.
• Ensure accurate data collection for Google Analytics, Ads, and third-party platforms.
• Maintain a clean and organized GTM container structure.

• Tracking & Analytics

• Collaborate with marketing teams to track campaign performance.
• Work with developers to implement data layer specifications.
• Debug and troubleshoot tag firing issues using GTM Preview and browser developer tools.

• Quality Assurance

• Conduct regular audits to ensure tracking accuracy.
• Document GTM configurations and changes for transparency and knowledge sharing.

• Collaboration & Reporting

• Work closely with analytics, marketing, and engineering teams to implement tracking requirements.
• Provide reporting and insights on tracking status, errors, and optimizations.
  

Required Qualifications

• 3+ years hands-on experience with Google Tag Manager.
• Strong understanding of Google Analytics (GA4 preferred) and marketing tracking pixels.
• Proven ability to work with data layers and custom event tracking.
• Experience debugging GTM and GA tracking issues.
• Familiarity with JavaScript and HTML for tag customization.
• Strong communication skills for cross-functional collaboration.
  

Nice-to-Have

• Experience with additional analytics tools (Mixpanel, Segment, Adobe Analytics).
• Google Analytics certification.

What We Offer

• Fully remote role – work from anywhere in India.
• Flexible hours with required EST overlap.
• Opportunity to work with a fast-growing, data-driven team.