Google AdWords Specialist

• Position: Google AdWords Specialist

• Location: Noida Sector-1

• Experience required: 2-3 years

Roles and Responsibilities:

Campaign Management:

Creating, launching, and managing Google Ads campaigns, ad groups, and ads across various formats (search, display, video, etc.). 

Keyword Research:

Identifying and analysing relevant keywords to target the right audience and optimize campaign performance. 

Ad Copywriting:

Developing compelling ad copy that attracts clicks and conversions. 

Landing Page Optimization:

Ensuring that landing pages are relevant, user-friendly, and aligned with the ad copy. 

Bidding Strategies:

Implementing and managing bidding strategies to maximize campaign ROI. 

Performance Analysis:

Monitoring key metrics like impressions, clicks, conversions, cost-per-click (CPC), and cost-per-acquisition (CPA). 

Reporting and Analysis:

Generating regular reports on campaign performance and providing actionable insights. 

A/B Testing:

Conducting A/B tests on ad copy, landing pages, and targeting options to improve campaign performance. 

Budget Management:

Allocating and managing advertising budgets effectively across campaigns and channels. 

Required Skills:

• Proficiency in Google Ads:

   In-depth knowledge of the Google Ads platform, its features, and functionalities. 

• Analytical Skills:

   Ability to analyse data, identify trends, and make data-driven decisions. 

• Problem-Solving Skills:

   Ability to identify and resolve issues that may arise during campaign management. 

• Technical Skills:

   Familiarity with Google Analytics and other relevant tools for tracking and analysing campaign performance. 

• Creativity:

   Ability to create compelling ad copy and visuals. 

• Project Management:

   Ability to manage multiple campaigns and projects simultaneously.