Google Ads Specialist

Company Description

The Advantage is a results-driven digital agency specializing in branding, content creation, SEO, social media management, paid marketing, and website development. Our expert team crafts compelling brand identities, engaging content, and high-performing websites while optimizing online presence for maximum visibility. We use data-driven strategies and a customer-centric approach to deliver exceptional digital solutions. We ensure that your brand stands out in today’s competitive market by driving growth and success.

Role Description

This is a part-time remote role for a Google Ads Specialist. The specialist will be responsible for creating, managing, and optimizing Google Ads campaigns. Day-to-day tasks include keyword research, ad copywriting, monitoring campaign performance, and making data-driven adjustments. The role also involves analyzing metrics to improve ROI and ensuring campaigns align with overall marketing strategies. Collaboration with the marketing team to integrate Google Ads strategies is also essential.

Qualifications

• Experience in creating and managing Google Ads campaigns
• Skills in keyword research and ad copywriting
• Proficiency in monitoring and analyzing campaign performance metrics
• Ability to make data-driven adjustments to improve ROI
• Excellent communication and collaboration skills
• Knowledge of digital marketing strategies and integration
• Ability to work independently and remotely
• Experience in social media management, content creation, or SEO is a plus
• Bachelor's degree in Marketing, Business, or related field is preferred