Google Ads Specialist

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Employment Type:

Job Summary

Google Ads Specialist

Key Responsibilities

• Plan, create, and manage

  Google Ads campaigns

  (Search, Display, Shopping, Video, etc.).
• Conduct

  keyword research

  and competitor analysis to identify trends and opportunities.
• Monitor and analyze campaign performance daily; optimize to improve CTR, CPC, and conversions.
• Write compelling and effective

  ad copies

  , perform A/B testing to maximize performance.
• Generate

  regular performance reports and dashboards

  to track KPIs and campaign health.
• Collaborate with design and content teams to ensure landing pages are aligned with ad campaigns.

Requirements

• 1–2 years of

  hands-on experience in Google Ads

  .
• Google Ads Certification is a plus.
• Strong

  analytical skills

  with the ability to interpret campaign performance data.
• Familiarity with

  Google Analytics, Tag Manager, and conversion tracking setup

  .
• Basic understanding of

  SEO

  and how paid ads integrate with digital marketing strategies.
• Strong communication skills, attention to detail, and problem-solving ability.

Preferred Qualifications

• Experience managing

  lead generation

  or

  e-commerce campaigns

  .
• Knowledge of other paid platforms like

  Facebook Ads

  or

  Bing Ads

  .

What We Offer

• Direct involvement in high-impact digital marketing campaigns.
• Opportunities to enhance skills in paid media and analytics.
• Collaborative work environment with growth opportunities.
• Exposure to cross-functional teams in a fast-paced digital setup.