Google Ads Specialist (E-commerce)

About VGL Group

electronic retailer of jewelry and lifestyle products

turnover of ~$365 million

4,000+ people globally

3,000+

Multi-Channel Presence

TV, e-commerce, and digital retail platforms

• Shop LC (USA) – Live broadcasts to 60M+ homes with a strong e-commerce presence.
• TJC, UK – Reaches 27M+ homes through TV and digital platforms.
• Shop LC Germany – Broadcasts to 40M+ homes, expanding VGL’s European market presence.
• Ideal World (UK) – Acquired in 2023, a leading UK teleshopping & digital sales platform.
• Mindful Souls – Acquired in 2023, a fast-growing subscription-based e-commerce brand focused on spiritual and wellness products.
  

Social Impact & ESG Initiatives

• Your Purchase Feeds… – VGL’s flagship one-for-one meal program has provided 99M+ meals to schoolchildren in India, the US, and the UK.
• Employee Volunteering – Encourages employees to donate two hours monthly for charitable activities.
• Sustainability Commitment – Focused on renewable energy, waste reduction, and green initiatives.
• IGBC Award Winner – Recognized for excellence in green built environments at its Jaipur SEZ unit.
• Assigned a ‘Combined ESG Rating 72 (Strong)’ from ICRA ESG Ratings Limited
  

Talent & Culture

• Humanocracy & Micro-Enterprises – VGL fosters a decentralized, empowered work culture, enabling small, agile teams to drive innovation and ownership.
• Talent Density & Meritocracy – Prioritizing high-performance teams, rewarding talent, and a culture of excellence.
• GPTW Certified – Recognized as a Great Place to Work across India, the US, the UK, and China.
  

Recognition & Achievements

• Top Exporter Award – Honored by GJEPC for being India’s largest exporter of silver and colored gemstones.
• Operational Excellence – A strong track record in value-driven retail and customer-centric growth.
  

Job Title: Google Ads Specialist (E-commerce)

Key Responsibilities

• Plan, execute, and optimize high-budget Google Ads campaigns.
• Manage Shopping Ads, Search Ads, Performance Max, and Remarketing campaigns.
• Ensure product feed optimization through Google Merchant Center.
• Analyze campaign performance using Google Analytics/Northbeam and deliver actionable insights.
• Monitor ROAS, CPC, CTR, and other KPIs to achieve performance goals.
• Conduct A/B testing on ad copy, landing pages, and keywords to improve efficiency.
• Stay updated on Google Ads algorithm updates, e-commerce trends, and emerging ad strategies.
• Create and present performance reports with clear, data-driven recommendations.
  

Requirements

• Minimum 2 years’ experience in Google Ads, with at least 6 months in e-commerce verticals.
• Strong knowledge of Google Merchant Center, Google Analytics, and Google Tag Manager (mandatory).
• Hands-on experience with Google Ads Editor and Bing Ads.
• Proven track record of delivering ROAS-driven results.
• Strong analytical and data interpretation skills.
• Excellent communication skills for collaboration and reporting.
• Proficiency in Excel for data analysis and reporting.
• Prior experience in feed optimization.
• Understanding of customer journey mapping in e-commerce.