Google Ads Specialist (E-commerce)

Job Title: Google Ads Specialist (E-commerce)

Key Responsibilities

• Plan, execute, and optimize high-budget Google Ads campaigns.
• Manage

  Shopping Ads, Search Ads, Performance Max, and Remarketing campaigns

  .
• Ensure product feed optimization through

  Google Merchant Center

  .
• Analyze campaign performance using

  Google Analytics/Northbeam

  and deliver actionable insights.
• Monitor

  ROAS, CPC, CTR, and other KPIs

  to achieve performance goals.
• Conduct

  A/B testing

  on ad copy, landing pages, and keywords to improve efficiency.
• Stay updated on

  Google Ads algorithm updates, e-commerce trends, and emerging ad strategies

  .
• Create and present

  performance reports

  with clear, data-driven recommendations.

Requirements

• Minimum

  2 years’ experience

  in Google Ads, with at least

  6 months in e-commerce verticals

  .
• Strong knowledge of

  Google Merchant Center, Google Analytics, and Google Tag Manager

  (mandatory).
• Hands-on experience with

  Google Ads Editor

  and

  Bing Ads

  .
• Proven track record of delivering

  ROAS-driven results

  .
• Strong

  analytical and data interpretation skills

  .
• Excellent

  communication skills

  for collaboration and reporting.
• Proficiency in

  Excel

  for data analysis and reporting.
• Prior experience in

  feed optimization

  .
• Understanding of

  customer journey mapping in e-commerce

  .