Google Ads Specialist

Job Description

Role Description This is a full-time on-site role for a Google Ads Specialist located in Lucknow. The Google Ads Specialist will be responsible for managing Google Ads campaigns, optimizing ad performance, analyzing data to make strategic decisions, and collaborating with the marketing team to drive results. Roles & Responsibilities: Plan, execute, and optimize Google Ads campaigns across Search, Display, YouTube, and Shopping networks. Conduct keyword research, audience targeting, and competitor analysis. Create compelling ad copies and A/B test variations for performance improvement. Monitor and analyze campaign performance, ensuring ROAS, CPA, and conversion goals are met. Generate detailed performance reports using Google Ads, Google Analytics, and Looker Studio (formerly Data Studio). Optimize landing pages in collaboration with designers and developers. Stay up-to-date with Google Ads trends, updates, and best practices. Assist in budget planning and allocation for ad campaigns. Collaborate with internal teams to align digital advertising strategies with business objectives. Skills & Qualifications Required: 1–3 years of proven experience managing Google Ads campaigns. Proficiency in Google Ads, Google Analytics, and Google Tag Manager. Strong analytical skills with a data-driven mindset. Basic understanding of conversion tracking and remarketing strategies. Excellent communication skills and attention to detail. Google Ads certification (Search, Display, or Video) is a plus. Show more Show less